Martech & Data-Driven Growth Specialist
With over a decade of experience in Martech, data engineering, and compliance, I have worked with some of the most recognized global brands, including Google, where I honed my expertise in web and app tracking, GDPR compliance, GTM, and GA4. My work revolves around leveraging data to drive business growth, optimize marketing strategies, and ensure regulatory compliance in an evolving digital landscape.
I specialize in designing and implementing data-driven solutions, enhancing user analytics, and streamlining performance marketing strategies. My technical acumen in tracking infrastructure, data governance, and analytics frameworks allows companies to scale with precision and compliance.
I am passionate about bridging the gap between marketing and technology, ensuring that businesses maximize their digital potential while staying ahead of industry regulations and trends.
Let’s connect and explore new opportunities in Martech, analytics, and data-driven innovation!More...
Zena B
Integrated Marketer@Freelancer/Contract
Verified
Zena B is a highly dedicated and accomplished Marketer and Account Director at a leading marketing and communications agency focused on life sciences and healthcare. With a strong background in marketing strategies, she has successfully led numerous campaigns, driving business growth and enhancing brand visibility. Before joining her agency, Zena honed her skills in different marketing roles, building a solid foundation in the field. She holds a degree in Marketing and is known for her exceptional leadership abilities and strategic vision. Zena's expertise extends beyond marketing to include account management, client relationship development, and team leadership. Her passion for life sciences and healthcare marketing makes her a valuable asset to her team and company as a whole.More...