Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Pleina GroupSenior Director, Digital Marketing & Content Production
Jan. 2024Leading an international Internal Services team to cover digital marketing and content production needs across Kalamazoo Outdoor Gourmet, Urban Bonfire, and Pleina Group brands: • Lead digital transformation initiatives, including digital advertising, marketing automation, and website development, to build a cohesive digital strategy across the organization. • Build a team of content producers to deliver high-quality marketing assets for use across all stages of the customer journey. • Lead analytics/reporting for the marketing and sales organization across all three brands. __
Kalamazoo Outdoor GourmetSenior Director, Digital Marketing & Content Production
Jan. 2024Chicago, Illinois, United States
Kalamazoo Outdoor GourmetDirector of Digital Marketing
Jul. 2019 - Jan. 2024Chicago, ILLead company-wide digital transformation initiatives, with both B2B and B2C clientele: • Build and lead a growing team of experts to bring all digital marketing functions in-house with a cohesive digital strategy, improving performance and efficiency of digital advertising channels. • Led full website redesign/development, including connections to company ERP, CRM, and external advertising channels. • Onboarded and integrated platforms for marketing automation and audience data, allowing for precise targeting of our ideal prospects and automation of the customer journey through various funnels. • Lead company integration of generative AI into marketing workflows, increasing team productivity and output. • Lead marketing analytics for the organization, building data infrastructure, integrating all channels, and building reporting and dashboards for company-wide use. __
Camping World and Good SamDigital Marketing Manager
Jun. 2015 - Jul. 2019Lincolnshire, Illinois, United StatesDigital Marketing Hire #3 for the organization, with several areas of responsibility over 4 years: • Personally managed multiple 7-figure digital advertising spend for a region of 20+ locations. • Led Social Media marketing efforts for the national brand, as well as 120+ locations nationwide. Onboarded a roster of social media influencer partners for branded content creation and live events. • Built and led a team of staff and freelance content marketers across multiple media types, including video, audio, and written content. • Onboarded organization-wide software solutions for multiple projects, including social media management, live chat, and reputation management, serving the national brand and 120+ locations. __
TC Furlong Inc.Marketing and Sales
Jun. 2006 - Jun. 2015Lake Forest, ILResponsible for all marketing efforts, including web, email, content, social, live events, PR, and more, for a professional audio firm. Onboarded marketing automation technology to better serve clients and provide aditional marketing touchpoints. Developed and supported a roster of high-touch sales contacts, providing audio system design and recommendations, as well as general and technical customer service. __
Harris BankCustomer Service Rep
Jan. 2005 - Jan. 2006
Christianity Today InternationalResources Marketing Assistant
Jan. 2004 - Jan. 2004
Intch is a Professional Networking App for the Future of WorkSee more people like Michael on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
704396 people
24
Partnership Marketing @ DonorsChoose
19
Marketing Creative Director
19
Founder @ Beagle
50471 people
15
Human Resources @ UB Greensfelder
42
Senior Mining Engineer @ Riot blockchain
41
Financial consultant @ Standard capital corporation