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Work Background
qiip MéxicoSenior UX Designer
Sep. 2018Ciudad de México y alrededores, MéxicoAs a Senior UX designer, I was the UX chapter lead, expertly overseeing various projects concurrently. I collaborated intimately with diverse stakeholders, from marketing and development to alliances and legal, to deliver cohesive project visions. I refined our design process, utilizing tools like Figma to construct integrated experiences, and implementing strategic methodologies for use, formatting, and version control giving as a result the Design Ops of qiip. A significant part of my role involved steering the experience and product design for qiip Premium subscription. My guidance and expertise in this project led to substantial revenue growth, a surge in sales, and a broad impact on our user base. With an equal balance of management and hands-on design tasks, I ensured my connection with the evolving field of UX design while also fostering the growth of the team.
LiverpoolSenior UX Designer
Sep. 2017 - Sep. 2018Ciudad de México y alrededores, MéxicoAs a Senior UX Designer at Liverpool, I took the lead in designing key features for our e-commerce platform and mobile app including spearheading the design and development of the sellers' app which led to a usage increase from 10% to 55% among sellers, significantly improving sales in the retail stores. A milestone in my career was leading the UX project for Suburbia's new site where I delivered a new, user-friendly website within a tight three-month deadline. My role also involved excellent collaboration with internal and external partners including developers, product managers, QA, and marketing teams to create the best experiences for our users.
Mobile StudioUX Teacher
Jul. 2017 - Nov. 2020México, Ciudad de México, MéxicoWith over 4 years of professional experience in UX design, I've had the privilege of educating up-and-coming designers at Mobile Studio as a UX teacher. I believe in fostering an interactive, collaborative environment, often facilitating group discussions and hands-on projects to encourage students to learn from each other and explore different perspectives. With a genuine passion for UX design and teaching, my ultimate satisfaction is watching my students evolve and make their mark in any industry.
El Puerto de LiverpoolUX Designer
Sep. 2016 - Nov. 2017Mexico City Metropolitan AreaAs a Junior UX Designer at Liverpool, my main role involved taking responsibility for various features of the company's e-commerce site and mobile application. I actively participated in the entire design process from research, ideation, and conception to prototyping, user testing, and final implementation. My day-to-day tasks included understanding and defining user needs, developing user personas, and mapping user journeys. I also created wireframes, mockups, and prototypes to illustrate proposed features and interfaces. I then validated these designs through user testing and adapted them based on feedback. Part of my role was to work closely with the development team, ensuring that the designs were implemented as intended, and with the marketing and product management teams to align the features with the overall brand and product strategies. My tenure at Liverpool gave me experience in e-commerce projects, enabling me to cultivate a user-centric design approach, effective communication, and collaborative skills. My experience as a Junior UX Designer set the groundwork for me to further my expertise in UX design and management.
Creative Dreams - THE DIGITAL AGENCYWeb Designer
Aug. 2015 - Sep. 2016Tamaulipas 150 B Piso 17During my time as a Web Designer, I was heavily involved in designing and developing visually compelling and user-friendly websites. My proficiency in CMS platforms like WordPress, paired with builders such as Elementor, allowed me to craft engaging digital spaces. I applied my solid foundation in HTML, CSS, and rudimentary understanding of JavaScript, to create sites that not only looked great but functioned seamlessly. From concept development to implementation, I provided a holistic approach to web design that significantly enhanced the user experience.
Cameo Digital LabWeb Designer
Mar. 2014 - Apr. 2015México, D.F.As a Web Designer at Cameo, I developed creative and impactful digital assets that bolstered the client's needs. My design portfolio spanned a range of websites. I leveraged my ability to balance aesthetics and functionality to create visually stunning and effective designs. Through a meticulous understanding of design principles and marketing strategies, I successfully transformed abstract ideas into tangible and engaging digital content, contributing significantly to our overall marketing efforts.
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