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Work Background
CenterWell Senior Primary CareBroker Relationship Manager
Jul. 2023Greater New Orleans RegionI build relationships with health plan brokers and agencies, educating health partners about CenterWell's value-based proposition. I also align brokers with community engagement activities and create joint marketing, presentations, prospecting, and partnership opportunities. • Event Coordination and Community Engagement: Organized and facilitated weekly events at CenterWell Centers, including Medicare 101, bingo, yoga, line dancing, cooking classes, and doctor-led talks for the senior population.
• Clinic Expansion and Membership Growth: Played a pivotal marketing role in opening 3 new clinics in 90 days in 2024: Prairieville – June 26, Marrero – July 24, Mid-City – September 25), driving lead generation and member acquisition. Part of the team that launched 9 new clinics across Louisiana and Mississippi within 18 months.
• Partnership Development and Patient Acquisition: Secured contracts with new agencies and re-established and revitalized relationships with former agencies, resulting in new patient referrals to centers in Mississippi and Louisiana.
• Business Development and Networking: Presented CenterWell and its business model at multiple insurance agency events and broker mixers to enhance brand visibility and partnerships.
ChenMedCultural & Community Specialist
May. 2021 - Jun. 2022New Orleans, Louisiana, United StatesEncouraged the wellness and well-being of seniors i.e., yoga with the City of Kenner, arts and crafts at the council on aging through collaboration with local and government organizations. Developed strong connections with community coordinators at senior living centers to arrange weekly activities such as those held at The Blake, Laketown Village, and Inspired Living. Established effective volunteer partnerships and plans with United Cajun Navy, CRC, and Entergy.
Selected Accomplishments:
● Promoted the JenCare brand and boosted sales by organizing and sponsoring events, including the Juneteenth Festival, French Quarter Festival, Rock ‘N Bowl Lanes, and Que Pasa Festival.
● Planned, organized, and successfully carried out various local events, including a Toy Drive that attracted +1K participants, and a turkey giveaway in partnership with Victory Fellowship Church, which gave away 400 turkeys.
● Increased visibility and credibility within the community by forging alliances with community collaborators, including FEMA, SBA, City of Kenner, Jefferson Parish, Ideal Market, Goodwill, and Giving Hope Foundation.
ChenMedMembership Growth Consultant
Mar. 2020 - May. 2021New Orleans, Louisiana, United StatesDeveloped strategies and initiatives to penetrate major target markets and channels. Hired several individuals to join the team, including a physician for Metairie, two salespeople for West Bank and Kenner, a housekeeper for Kenner, and a care coordinator also for Kenner.
Selected Accomplishments:
● Received two awards in 2020: Rookie of the Year for NOLA Market and Team Player of the Year for Team Kenner.
● Increased memberships for 4 centers in the New Orleans Area by liaising with individual seniors and groups in their homes, workplaces, houses of worship, senior centers, or living communities.
● Achieved membership milestones in the 15/15 (15 members in 15 days) and 20/20 (20 members in 20 days) clubs.
Meridiano90Publisher/Owner
Jul. 2015 - Jul. 2018Greater New Orleans AreaProduced and promoted digital content daily on various social media platforms including Facebook, Twitter, Instagram, and the company website. Sold the newspaper to employees and provided consultation services for the launch of VIVA NOLA Magazine.
Selected Accomplishments:
● Founded and established a weekly Spanish newspaper, the only one in the metro area, which consisted of 36+ pages and was distributed at 195+ locations throughout the metro area.
● Maximized productivity by overseeing a team of 17 individuals, including salespeople, editors, writers, designers, photographers, and distribution drivers.
● Created video content and commercials for a range of clients with diverse backgrounds, including Geico, State Farm, Classic Insurance, Treasure Chest Casino, Breaux Mart Supermarket, as well as lawyers and car dealerships.
Cada Insurance ServicesFounder and Co-Owner
Jun. 2011 - Oct. 2013Greater New Orleans AreaEstablished an insurance agency that provided insurance services for both personal and business needs, offering property and casualty as well as life and health insurance. Held responsibility for developing all marketing materials and branding for the agency, including the creation of the logo, website, business cards, advertising materials, and overall branding.
Selected Accomplishments:
● Succeeded in acquiring and retaining over 6K customers, resulting in an annual commission of $600K-$700K and a book of business worth $7M within 27 months.
● Expanded the business by opening five new locations in different areas, including Kenner in 2011, Chalmette, West Bank, and Slidell in 2012, and Baton Rouge in 2013.
● Enhanced productivity through the management of a team of 10 insurance agents.
Wfno La Fabulosa 830 AmRadio personality, sales and marketing
Aug. 2007 - Aug. 2014Greater New Orleans Area• Broadcasted play-by-play for Saints and Hornets/Pelicans. • Produced daily sports talk show.
• Accountant executive with consistent goals of $20K-$25K a month. • Conducted website administration and updates to radio’s website www.lafabulosa830am.com. • Managed sales accounts while generating new clients through strategic relationship building and sales techniques.
• Broadcasted Super Bowl 44 for the Saints in Miami and hosted 3 Latin Night with the Hornets.
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