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Work Background
Business Owner
La Base SkincareBusiness Owner
Jul. 2024Hong Kong SAR · Hybrid
Director
Wildly Frank LimitedDirector
Jan. 2022Hong Kong SAR
Co-Founder & Strategic Director
Eleven DigitalCo-Founder & Strategic Director
Aug. 2019 - Apr. 2022Hong KongClients Include: Hong Kong Disneyland, DFS, Blue Insurance, KEF, GP Batteries, Sony, AXA, Bulgari, Kering, L'Oreal Hong Kong, Livi Bank, Moncler, Multibank, Next Digital, PrimeCredit, Olight, PatPat, Pernod Ricard, Pure Fitness, Swire Properties, West Kowloon Eleven Digital helps organisations to design, build & maintain meaningful connections with their customers through effective & personalised 1:1 communication; driven by data, at scale. DELIVERY SERVICES (Salesforce Marketing Cloud & Salesforce Service Cloud) Design & Implementation Add-ons to existing solutions Cross Channel Campaign Management & Deployment ADVISORY SERVICES Marketing Automation Strategy Digital Transformations Digital Strategy Data Discovery & Analytics Process Optimisation Journey Mapping Workshops Customer Journey Mapping Existing Solution Audit & Optimisation COLLABORATIVE SERVICES Training & Adoption Campaign Management www.11-digital.com
Marketing Automation Specialist
DFS Group LimitedMarketing Automation Specialist
Aug. 2019 - Dec. 2019Hong Kong SAR
Digital Communications Consultant - Solution Architect
IBM iXDigital Communications Consultant - Solution Architect
Aug. 2018 - Apr. 2019Hong Kong
Marketing Program Manager APAC
EspritMarketing Program Manager APAC
May. 2017 - Jun. 2018Hong Kong
Marketing Program Specialist
IVE GroupMarketing Program Specialist
Feb. 2017 - May. 2017Hong Kong
Senior Campaign Manager
Just GroupSenior Campaign Manager
Sep. 2016 - Dec. 2016Australia
Senior Campaign Manager
IVE GroupSenior Campaign Manager
Jan. 2016 - Feb. 2017Melbourne, AustraliaSenior Campaign Manager (communications specialist People Manager Contracting @ Just Group Currently on a 2 month contract with Just Group via JBA Digital CRM | Analytics | Reporting | Campaign Management | Loyalty | Reactivation | Retention | Salesforce Marketing Cloud Expert | HTML | CSS | Customer Communication Strategy.
Senior Campaign Manager
L'OréalSenior Campaign Manager
Jan. 2016 - Sep. 2016Melbourne, AustraliaCRM | Analytics | Reporting | Campaign Management | Loyalty | Reactivation | Retention | Salesforce Marketing Cloud Expert | HTML | CSS | Customer Communication Strategy.
CRM & Retention Executive
SportsbetCRM & Retention Executive
Jul. 2014 - Dec. 2015Melbourne Area, AustraliaEmail Marketing | Segmentation | Campaign Management | Analytics | Reporting | Digital Advertising | Channel Management | Testing
Communications Officer
LK Group (Melbourne)Communications Officer
Sep. 2013 - Jul. 201410 Queens Road MELBOURNE 3004social media management | design | email marketing | campaign analysis | lead generation | digital marketing | design studio management (staff of 4)| project management | branding | brief traffic management | creative quality control | sponsorship | event management |
Marketing Executive
BlendedMarketing Executive
Sep. 2011 - Sep. 2013Surrey HillsBlended is an organisational learning solutions company. As Harvard Business Publishing’s exclusive Distribution Partner in Australasia, we deliver world class solutions that build leadership capability and drive organisational performance. With a philosophy centred on the 70:20:10 framework, we support our clients to implement a simple and powerful architecture supported by best practice tools and resources to increase engagement, improve productivity, efficiency and performance. Harvard Business Publishing has acknowledged the superior performance of Blended in awarding them No.1 Global Distributor. As Harvard Business Publishing’s exclusive Australasian Distribution Partner we’ve successfully supported clients for more than 10 years, proudly sustaining a contract renewal rate of over 90%. We have achieved success through leading edge implementation architecture and methodologies, with a dedicated and highly qualified team of consultants.
Account Coordinator
News LtdAccount Coordinator
Jan. 2010 - Dec. 2011SouthbankAccount Coordinator Travel & Health News Limited (Herald Sun) 2010 - 2011 advertising administration | layout design | ad space management | advertising design | client liaison | redesign of media kit Examples Research/ Presentation Research: Brand Ambassadors - the good the bad and the ugly; presented to the advertising department. YouTube video created to accompany presentation. Developed a new layout system (administration) in the Health and Travel sections. Developed a template for clients to submit their design ideas with ease and efficiency Member of the committee to change the Health section in Sunday Herald Sun
Marketing Coordinator
BlendedMarketing Coordinator
Jan. 2009 - Dec. 2010Marketing Coordinator Blended Pty Ltd 2009 - 2010 design | website management | email marketing | event management | organise marketing collateral | crm management Examples Learning and development workshops across Australia 2008 Bookings, budget, schedules, catering, technical and troubleshooting.
Marketing Coordinator
MakMax AustraliaMarketing Coordinator
Jan. 2008 - Dec. 2009Marketing Coordinator MakMax Australia 2008 - 2009 design | manage marketing budget | website management | email marketing | event management | advertising | pr | market research | organise marketing collateral | marketing liaison with parent company Examples Event Management included: Form + Function in Melbourne 2009 Roof India in India 2009 Re-design management of MakMax Australia Brand Managed all print advertising, from concept to publish PR for the major event Green Void at Sydney Customs House
Marketing Coordinator
BlendedMarketing Coordinator
Jan. 2007 - Dec. 2008Marketing Coordinator Blended Pty Ltd 2007 - 2008 design | website management | email marketing | event management | organise marketing collateral | crm management Examples Informal Learning: A One Day Event with Jay Cross Jun 2008 Conferences conducted across Australia. Attracted approximately 70 participants paying $1300 per head. Bookings, budget, schedules, catering, technical and troubleshooting. CEO Breakfast Function with Harvard Business Publishing Feb 2008 Bookings, budget, schedules, catering, technical and troubleshooting.

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