Nextazy Solution Pvt LtdMarketing Lead
Jan. 2019 - Sep. 2021Chennai, Tamil Nadu, IndiaEvaluate important metrics that affect our website traffic, service quotas, and target audience. Work with your team to brainstorm new and innovative growth strategies. Oversee and manage all contests, giveaways, and other digital projects. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence. Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies Planned, executed, and measured experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize the user experience Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.) Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization, etc.)