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Work Background
Maison PyramideSpecial Project Manager
Aug. 2024Riyadh, Saudi ArabiaAs Special Project Manager at Maison Pyramide, I lead and manage the Future Creative Residence (FCR) for the Saudi Fashion Commission. My role involves forging and nurturing strategic partnerships, managing programming and event logistics, and overseeing content creation. I act as the primary liaison for clients and internal teams, ensuring seamless communication and the successful execution of initiatives that align with FCR’s vision and strategy. In addition to my responsibilities with FCR, I also manage various other projects assigned to me by Maison Pyramide. Our group is dedicated to fueling the next generation of consumer brands by connecting them with millennial audiences. My work extends into strategy consulting, business development, event conceptualization and development, PR, marketing, and brand partnerships. This diverse range of responsibilities allows me to contribute to Maison Pyramide's mission of driving international growth through innovative and inspirational solutions.
Proud AngelesCreative Director & Special Projects Manager
Feb. 2024 - Jul. 2024Riyadh, Saudi ArabiaAs the former Creative Director at Proud Angeles, I led all creative endeavours for the brand, which was established in 2016 with the mission to redefine creativity within the Saudi community and beyond. I was responsible for overseeing a comprehensive range of creative aspects, including marketing strategies, content creation, sustainability initiatives, innovative projects, event planning, and both brand and product development. Key accomplishments include: Business Turnaround: Successfully orchestrated a business turnaround within a six-month contract by implementing new standards, procedures, and processes, resulting in enhanced operational efficiency. End-to-End Project Management:
Toyota Project: Conceptualised and art directed the launch of the 2024 PRADO in Saudi Arabia, effectively capturing Saudi cultural elements. Managed client relations, project timelines, and a team of designers to ensure high-quality outcomes and efficient time management. Sound Scapes Collaboration: Directed the conceptualisation and management of a collaborative project between Proud Angeles and Sound Scapes, overseeing client interactions, design development, and production processes. For Arts Sake @ The Biennale: Coordinated all event logistics for the Biennale closing weekend, including budget management, creative proposal development, and production oversight. Sustainability Leadership: Pioneered Proud Angeles' inclusion as the first retail company in Saudi Arabia to join the United Nations Global Compact Value Proposition, driving sustainability initiatives across the business.
VeredusConsultant
Mar. 2023 - Dec. 2023London, England, United Kingdom- Provided essential support in project planning, implementation, and risk management, ensuring successful project delivery.
- Offered strategic insights and facilitated the establishment of the ED&I and Employee Engagement forum, fostering a culture of continuous improvement.
- Developed, implemented, and maintained advanced best practices, effective processes, standards, and systems across various business functions to enhance overall operational efficiency and excellence.
- Served as the primary Veredus contact for esteemed clients, including the Department for Energy Security and Net Zero, the Prime Minister's Office (No.10), the City of London Corporation, Queen Mary University, and the NHS, establishing and maintaining strong relationships while consistently meeting and exceeding client expectations.
VeredusResearch Partner
Mar. 2022 - Mar. 2023
HandleCreative Project Manager
Oct. 2020 - Mar. 2022Bahrain- Led event design and conceptualisation efforts, integrating innovative ideas to enhance aesthetics and impact.
- Provided strategic guidance to clients on event planning and social media strategies, aligning recommendations with business objectives.
- Developed and executed comprehensive social media strategies, driving impactful content creation and campaign management.
- Devised strategies for revenue growth, cost reduction, sustainable development, and innovative business models, providing creative insights for startups.
CWT Meetings & EventsMeeting Planner
Aug. 2017 - Sep. 2018London, United KingdomMeeting planners are responsible for organising internal and external meetings internationally. Play an integral part in clients' overall Strategic Meeting Management Program (SMMP) by focusing on business meetings that impact our clients' strategy and bottom line. I look after Amazon and Adhoc accounts specifically. Meeting planners deal with all types of meetings & events including complex occasions. Our work includes:
- Providing excellent customer service
- Managing end-to-end meetings - Sourcing and negotiating venue contracts
- Achieving cost savings for the client
- Identify and strive for continuous improvement of Meetings & Events processes, procedures and tools
Cannes Lions International Festival of CreativityFestival Official
Jun. 2015 - Jun. 2015Cannes Area, FranceThis job was over a space of 10 days, during which I worked throughout the event usually working 12 hour days. Basic responsibilities included: - Set up and break down of exhibitions
- Organisation of exhibition artefacts - Full knowledge of all elements of the Event - Information / Hosting stalls to help aid attendees - Basic Running duties throughout various departments. - Liaising with department managers and supervisors to ensure that information was passed effectively across all elements of the festival.
- Excellent organisational skills as well as ensuring calmness and the ability to act logically under pressure in a busy environment.
Keith Goddard CateringEvents Managers Assistant
Feb. 2015 - Jul. 2017BatterseaKeith Goddard Catering is a London based high-end event and catering company, with great emphasis placed on quality of service, food and personal contact with the client. With an extremely detailed and professional approach has allowed the company to grow without losing the client facing service that is important to the company. Some of my Responsibilities: - Day to day tasks of organisation within the office.
- Answering of phones & taking enquires when needed.
- Assisting in the planning, execution , set up & breakdown of events.
- Creating the monthly Newsletter sent out to all exisiting & potential clients.
- Management of staff during events.
- Assisting in the formulation of Quotes.
- Assisting on events from working in front of house, back of house as well as the kitchen. Clients include, LVMH, Hugo Boss, Alexander McQueen, Whistles, Matches, BCG, Goldman Sachs, Blackstone, Searchlight, Apple, Burberry, Carolina Bucci, NARS, Harvey Nichols.
Ampersand CH&CoHospitality Host
Oct. 2013 - Feb. 2016London, United Kingdom- Ensure exemplary guest service through all forms of banquet service, carving stations, bartending, running food during events, buffets, plated, replenishing product and supplies in compliance with event standards.
- Ensure that events are properly equipped and executed by transporting, pulling, setting up and breaking down, as well as returning equipment to designated storages in compliance with event standards and instructions.
- Perform side work by helping to provide a safe and clean work environment.
- Clean, organize and restock equipment/product returning from catering events.
- Understand safety responsibilities as well as environmental laws by following established procedures, policies, training and involvement activities.
- Perform other duties that could be assigned.
AlOthman & Tabiat Fashion Co.Sales Assistant
Jul. 2011 - Sep. 2011Manama, Kingdom of Bahrain- Advising & serving customers.
- Processing payments.
- Assisting customers in order to help them find what they need.
- Providing customers with information on pricing and product availability.
- Arranging window displays.
- Handling customer complaints or handing customers on to management.
- Excellent customer service
Omrania & AssociatesReceptionist
Jun. 2011 - Sep. 2011Manama, Kingdom of BahrainFrom the ages 13-16 I worked for 3 summers with my father to gain some experience. Most of my work revolved around receptionist duties such as: - Welcomes visitors by greeting them, in person or on the telephone; answering or referring inquiries.
- Directs visitors by maintaining employee and department directories; giving instructions.
- Maintains security by following procedures; monitoring logbook; issuing visitor badges.
- Maintains telecommunication system by following manufacturer's instructions for house phone and console operation.
- Maintains safe and clean reception area by complying with procedures, rules, and regulations.
Maintains continuity among work teams by documenting and communicating actions, irregularities, and continuing needs.
- Contributes to team effort by accomplishing related results as needed.
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