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NDIM - Neurodiversity in MediaCo-Founder
Oct. 2024United KingdomCo-launched initiative to encourage media companies to consider their neurodiverse talent and embrace the 4 S’ of our manifesto - of Systems, Spaces, Safety & Support in their business. It is totally voluntary and from ND talent for ND talent.
The RSA (The royal society for arts, manufactures and commerce)Fellow
Jul. 2023United Kingdom
Brixton Finishing SchoolMentor
Jan. 2023United Kingdom
MENTalk LincsNon Executive Director / CMO
Nov. 2020 - Jul. 2022Lincoln, England, United KingdomSupporting Mental Health conversations in Lincoln & The Surrounding areas, including the SpeakEasy initiative.
ArchmonFounder & Partner
May. 2019London, United KingdomFounder and day-to-day consultant for Archmon, a marketing practice that helps advertisers attract more customers by delivering strategies for growth via marketing and media strategy, and working with partners to bring it to life. Archmon also helps agencies and media owners/vendors with their pitching, story, comms and client success. Archmon also leads a collective of carefully curated marketing practitioners and delivery partners to execute on bespoke scopes of work as an agile agency. Key outputs to date in 2 areas 1. Supported brands as Fractional CMO, Interim marketing Director and marketing Consulting, coach, trainer, and marketing/media strategist.
2. Consulted with agencies to drive success, either directly in media agencies or with creative/digital agencies to evolve their proposition. > Other than this, I deliver bespoke projects, e.g. Digital Transformation, Comms and Brand Strategy, guest speaking, lectures and send out Front of Mind, a global monthly marketing newsletter.
> Have curated and helped managed 130+ partners I call the Outcome Collective, essentially a roster of specialists, freelancers, vendors, agencies and platforms that can execute on Archmon associated projects and clients.
> All the above delivered via retained model, contract, project or bespoke engagement. It is client specific. Can send introduction pdf (or CV style portfolio) on request.
EssenceBusiness Director - Planning (Contract)
May. 2019 - Oct. 2019London, England, United KingdomInterim planning and performance lead - Team Connect (BT)
WavemakerStrategy Partner
Apr. 2019 - May. 2019London, United KingdomStrategy (Journey Design) Lead on 'Team London' within Wavemaker. (Group accounts TfL, GLA, Met Police, Purple Bricks, Skechers)
Manning Gottlieb OMDBusiness Director - OmniGov (Contract)
Jan. 2019 - Mar. 2019LondonLed Performance Planning and Client management within Omnigov, the government media buying account, assigned to lead the Post Office BTL business. Implemented performance process and best practice across search, affiliates, aggregators leading to increased client advocacy and performance improvement YoY; also worked to introduced Paid social/display. Planned out roadmap for data and audience strategy for year ahead. Led the 19/20 annual planning strategy across all Post Office products in Home, Finance, insurance and Travel. 3 month fixed-term contract.
Big Rock - Performance Marketing AgencyStrategy & Performance Director (Contract)
Oct. 2018 - Dec. 2018Supported B2B & Fintech Digital Agency in their ongoing transformation to performance agency. Including but not limited to:
New Business (led Performance Strategy on 5 pitches), Client Services & onboarding (built out specific media strategy / execution for high-end client), Thought Leadership (blog contributions), Partnerships (introductions to strategic partners and associated commercial framework e.g LinkedIn/Oath), Talent Acquisition (Led Recruitment of Performance focussed Hires, including Head of Biddable, and PPC Contractor), Process (Market Analysis, Reporting Processes, aligning creative and media, brand and performance etc.) Performance Positioning (Built out monthly reporting PCAs, report, test & learn agenda and language education/coaching), and left having built out suggested roadmap for performance development.
PerformicsVP, Global Client Director - Samsung
Nov. 2017 - Aug. 2018London, United KingdomWorldwide client lead for commerce for Samsung Mobile, and a key part of One Publicis Team Samsung (OPTS). Led their digital performance marketing relationship internationally for their eCommerce activity (inc. e-Shop) in key global markets, whilst guiding local markets’ excellence. The team I led supported strategy and planning of key digital activation channels across 10+ markets, including search, social, display, Amazon and CoOp retail partnerships.
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