Bi-Rite MarketVisual Coordinator
Jun. 2012 - May. 2013San FranciscoBrand Strategy Management
• Managed exterior store appearance: banners, windows, displays
• Art direction for annual printed Holiday Guide
• Art direction for merchandise photo shoots
• Strategic planning for Bi-Rite family of businesses visual identity
• Collaborated on updating social media outlets • Updated and revised existing branding collateral
• Assisted in visioning of design, layout, and visuals for new store location
• Staffed community outreach events and appearances Senior Designer
• Curated printed materials for floor, menus, brochures, ads, business cards, packaging, shirts, any other printed materials
• Launched new systems to streamline store signage operations
• Created promotional material for store events and operations Visual Merchandiser
• Created and implement cross-departmental merchandising schemes
• Streamlined in-store signage production and materials
• Developed and installed store campaign displays, crafting visual language for store fixtures and events