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Work Background
MTN CameroonManager, CVM Commercial
Nov. 2022Douala, Cameroun- In charge of Voice revenues - In charge of CVM incremental revenues - In charge of xTra time lending services - In charge of MPIC (Personalized offering at the POS) - In charge of eCVM (CVM for EBU) - In charge of key non-financial KPIs: Churn, Callers, ERM, ADS, Ayoba users, DTC, Home users and deployment in uncovered rural areas. - Performance reporting to Group and Opco Management - People management (3 coordinators) Key achievements: - Pioneer of Digital CVM (first and only one in MTN Group currently) which enables to move CVM GTM from traditional channels (SMS, Flash) to social media (Facebook, Instagram) and IM (WhatsApp). - Growth of Voice ERM by more than 15% after more than 6 years of constant decline of Voice ERM - 4.1% incremental revenue across all streams in H1 2024 (Best ever performance of MTN Cameroon) - Successful launch of a new Voice Value Proposition in the Northern Region (30% of market) leading to 5% increase of revenue in those region
MTN CameroonManager, CVM Operations
Oct. 2017 - Oct. 2022Douala, Cameroon- People management - End to end management of CVM programs and CVM IT/technology systems - Project management of CVM initiatives - CVM Campaigns and offers reports and performance analysis - Implementation and establishment of CVM governance processes and principles Key achievements: - Roll out of inbound marketing - contextual marketing, Next Best Action
MTN CameroonCoordinator, CVM Operations
Oct. 2016 - Sep. 2017Douala, Cameroon
MTN CameroonProduct Coordinator Data & Messaging
Nov. 2014 - Sep. 2016Douala, Cameroon- Product development of data services and Messaging services - End to end management of the lifecycle of Data services and Messaging services - Data services product marketing - Technology watch to find new opportunities - Customer experice design - Data products reports Key achievements: - 4G Launch (Business lead during the deployment)
MTN CameroonProduct Coordinator VAS & Messaging
Oct. 2013 - Oct. 2014Douala, Camerouon- Product development of new Value added services and Messaging services - End to end management of the life-cycle of Value Added services and Messaging services - Management of Third party VAS Providers (sourcing, contracting, interconnection, evaluation) - VAS services product marketing - Technology watch to find new opportunities - VAS Products reports Key achievements: - Development and management of a portfolio of VAS services contributing to 60% of MTN Cameroon VAS Revenue - Participated to the organization of an international VAS conference and interconnexion of dozen of VAS providers with innovative services who attended the conference
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