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Work Background
Channel Islands Chamber OrchestraHead of Operations & Artistic Administration
Jun. 2023Ventura County, California, United StatesDeveloped and implemented a new operational system and process for online ticket sales & donations by building a new website with a robust SEO footprint. Collected Google Analytics data (a first in CHICO’s history), revealing 8,000 additional unique site visits, 58% bounce rate, 17,000 page views, and $7,000 monthly ticket sales revenue. Managed day-to-day operations of the orchestra, provided guidance and support for the board of directors, hired & managed 35+ volunteers and vendors, and arranged scheduling for 28 rehearsals and concerts across three venues. Achieved accurate financial modeling through the implementation of a direct deposit payroll system for orchestra personnel using QuickBooks, streamlining operations and resulting in 100% correct payroll for all personnel. Devised strategies for ensuring the growth of the organization, such as the integration of email list signup with DonorPerfect CRM, a first in the organization's 20+ year history. Resulted in a seven-fold ROI. Planned and implemented a data entry process improvement with the creation of online audition & scholarship applications via Google Workspace & the CHICO website, another first in automation workflow & process streamlining for the organization.
ER Creative, LLCWebsite Designer
Oct. 2020 - Jan. 2021Boston, Massachusetts, United StatesDesigned digital user experience for both websites worth of layout and copy, incorporating a strong UX/UI sensibility to generate recognition of brand by intended audiences across multiple disciplines. Recommended creative strategies to position coaching practice at the forefront of the industry, resulting in a $45,000 annual market value.
Dream Brother GalleryCreative Director
Jun. 2020Los Angeles, California, United StatesDeveloped a comprehensive growth strategy involving typography concepts and execution of a quarterly published art book, an artist residency, and an online art gallery. Named best online art gallery in the 2021 Louis Vuitton Official LA City Guide. Achieved a $180,000 annual market value with over 4,000 copies sold. Created a “Versace-meets-Doja Cat vibe” of unique hero-image branding and product photography to drive merchandise sales and queer community building across social media platforms and search engines. Built awareness, brand visibility, and increased engagement with a reach of over 35,000 impressions at launch. Created content and scheduled social media posts in Hootsuite to advertise product and exhibition launches. Connected the customer journey across multiple touchpoints, including creation of email marketing copy and design materials, press releases, and downloadable product flipbooks to enhance brand visibility, drive sales, and foster customer engagement in industry art journals and blogs.
Ascending Arts, LLCBrand Strategist, Website Designer, Photographer, Copy Editor
Mar. 2020 - May. 2021Los Angeles, California, United StatesDeveloped and executed a comprehensive growth strategy, including brand placement, copywriting/editing, product/brand photography, graphic design, email marketing, social media advertising campaigns, and website design to drive annual revenue and market expansion by $65,000. Executed an engaging email and SMS marketing campaign using Adobe Lightroom & Canva to build visual storytelling integrated into micro-branded user experiences. Used tiered pricing strategies, product variations, and online scheduling with Calendly & Beacon AI automation tools to optimize campaign performance. Reached 3,200+ clients annually in 40 countries. Built e-commerce funnels in Squarespace, Stripe, and PayPal, with social media and email marketing of data-driven campaign integration. Successfully met business goals with 15 sold-out course launches and 250 maximum-capacity masterclass enrollment.
City of Los Angeles Department of Cultural AffairsGrants Panelist/Adjudicator
Jan. 2020 - Jan. 2023Los Angeles, California, United StatesResponsible for reading and scoring grant applications during three different city government-initiated grant funding cycles. Developed facile knowledge of Survey Monkey to accurately score grant applications in music, dance education, and public festival specializations. Collaborated directly with fellow panelists and DCA Grants Manager to arrive at funding consensus for applicants during in-person and virtual meetings at DCA offices. Responsible for providing grant applicants detailed and constructive application feedback respective to industry guidelines and best practices.
Pacific Pride FoundationDevelopment & Events Associate
Jan. 2019 - May. 2019Santa Barbara, California, United StatesLed event planning and executed marketing initiatives for silent auction cataloging and bidding structures, resulting in a successful campaign worth over $5,000,000 of combined fundraising in one night. As Co-Lead of the Royal Ball Silent Auction, directed solicitation of in-kind donations, exceeding a $100,000 goal by $38,000. Spearheaded DonorPerfect database UX/UI education for all staff and stakeholders, ensuring properly maintained and accurate database entry and accounting.
California Polytechnic State University-San Luis ObispoLecturer
Sep. 2017 - May. 2018San Luis Obispo, California, United StatesDemonstrated consensus-based leadership with Department chair and faculty, ensuring all viola major students met performance and academic metrics of success in weekly viola lessons and performances.
Ensemble Theatre CompanyAdministrative Associate
Jan. 2017 - Oct. 2017Santa Barbara, California, United StatesAdministrative assistant to the Artistic Director, Managing Director, General Manager, and Community Development Manager.
DominantArts.DesignHead of Operations & Founder
Jun. 2015Los Angeles, California, United StatesCreative leader with 9 years of expertise in operations, management, and growth. Small business owner generating $1,186,900 in annual revenue at 13.4% CAGR for 25 start-ups & non-profits by leveraging B2C e-commerce & data-driven strategies.
Russell Reynolds AssociatesOperations Associate
Jun. 2015 - Dec. 2016Santa Barbara, California, United StatesCoordinated the talent sourcing and hiring search process, including candidate outreach, interview scheduling, reference checks, and final negotiations. Supported the Managing Director and Co-Leader of the Higher Education Practice in recruitment searches for presidents, provosts, chancellors, executive vice chancellors, deans, and chairs of AAU university systems and senior executive leadership of top-tier academic medical institutions.
Santa Barbara SymphonyTeaching Artist
Aug. 2011 - May. 2019Santa Barbara, California, United StatesOrganized and led violin and viola group classes for grades 4-6 in various Santa Barbara area public schools. Ensured students met California Certificate of Merit curriculum.
Santa Barbara Chamber OrchestraDirector of Artistic Operations
Sep. 2010 - Jun. 2012Santa Barbara, California, United StatesCoordinated education/outreach initiatives with staff and board of directors, performed music librarian duties leading to numerous sold out performances, managed website updates that generated increased ticket sales and donation revenue, coordinating concert production needs for a 40-piece orchestra in residence at the Lobero Theatre.
Cleveland Institute of MusicViolin & Viola Faculty
Aug. 2008 - Jun. 2009Cleveland, Ohio, United StatesTaught weekly violin, viola, and chamber music lessons for approx. 35 pre-conservatory students, adhering to conservatory standards of excellence in music education.
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