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Work Background
Fast Slow MotionMarketing Director
Dec. 2020Greater Birmingham, Alabama Area
Guideway CareDirector of Marketing Strategy
Mar. 2018 - Nov. 2020Birmingham, Alabama, United StatesAt Guideway Care, I developed messaging and built out the marketing infrastructure to help drive the rapid growth of this healthcare startup. Within one year, the company grew to include several large clients and a full sales pipeline.
TicketBiscuitMarketing Director
Mar. 2014 - Mar. 2018Birmingham, Alabama, United StatesAt TicketBiscuit, I implemented and executed the content marketing strategy, and managed marketing functions across multiple verticals. These efforts led to 100% growth of new business within one year and 65% marketing-closed sales.
SuccessEHS, now a part of GreenwayProduct Marketing Manager
Nov. 2010 - Mar. 2014Birmingham, Alabama, United StatesAt SuccessEHS, I managed all internal and external marketing activities for a national healthcare technology company, with a heavy focus on content marketing. I took the brand from negligible web presence to being ranked by Gartner as one of the top 20 most searched for EMRs within 1.5 years.
Blue Heaven DesignOwner/Web Designer/PR & Marketing Strategist
Dec. 2008 - Dec. 2010Henderson, Kentucky, United StatesI provided freelance marketing and communications services for organizations entertainment, tourism and community development organizations. I was engaged by the W.C. Handy Blues & Barbecue Festival, the largest free music festival in the nation for their 2010 season, which saw record attendance.
Henderson County Tourist CommissionMarketing Coordinator
Oct. 2007 - Jun. 2009Henderson, Kentucky, United StatesAt the Henderson County Tourist Commission, I provided marketing, PR, and website development for local/regional tourism efforts, as well as training for local businesses on marketing best practices. As part of my role, I oversaw promotional efforts for two national music festivals.
AscensionAquatics and Activities Supervisor
May. 2007 - Oct. 2007Birmingham, Alabama, United StatesAs the Aquatics and Activities Supervisor for Ascension St. Vincent's One Nineteen Health & Wellness, I supervised a staff of 30 and managed aquatics programs/facilities, children's camp programs, and the on-site nursery.
AscensionAquatics Instructor
Aug. 2005 - May. 2007Birmingham, Alabama, United StatesAs an Aquatics Instructor for Ascension St. Vincent's One Nineteen Health & Wellness, I taught aquatics classes as well as private and semi-private swimming lessons.
Lifeway Christian ResourcesAssistant Director - CentriKid Team 4
May. 2005 - Aug. 2005Nashville, Tennessee, United StatesAs the AD for CK Team 4, I assisted the director in managing camp operations at camps/camp locations across the southeast and provided logistical support and oversight for our team of 27.
Sony Music EntertainmentPublicity Assistant
Dec. 2002 - Dec. 2004Nashville, Tennessee, United StatesAs the assistant to the VP of PR for Provident Music Group (now part of Sony), I assisted with the promotion of platinum- and gold-selling musical artists.
Sony Music EntertainmentCopyright Assistant
Aug. 2002 - Dec. 2002Nashville, Tennessee, United StatesProcessed/submitted copyright applications for the historic music catalog of Brentwood Benson Publishing (the publishing arm of Provident Music Group, now part of Sony).
Sony Music EntertainmentIntern
Jun. 2002 - Aug. 2002Nashville, Tennessee, United StatesAs an Intern for Essential Records (part of Provident Music Group, now part of Sony), I assisted with promotional activities for the label's roster of musical artists.
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