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Work Background
NCS Group AustraliaDesign Team Lead
Jan. 2024Australia
Virgin AustraliaExperience Design Manager
May. 2021 - Nov. 2023Melbourne, Victoria, Australia- Collaborated with exec leadership to set a unified UX vision, aligned business objectives - Evolved and embedded clear design strategy across multi-disciplinary teams, ensuring high standards of HCD experience design and content across all customer touch points -Accountable for building UX & UI team, delivery and execution, articulating business value, engaging & establishing key stakeholder relationships - Fostered a strong team culture, proactively growing and developing UX & UI leaders within the team - Continually developed deep understanding of customer ecosystem, applying UX & HCD methodologies to create value at an overall experience level
QantasLead Experience and Service Designer
Jan. 2019 - May. 2021Sydney, Australia- Defined and executed design strategy in Consider Domain (Flight Search,Flight Deals) - Collaborated across various teams and disciplines to ensure prioritization of UX resources for the highest contribution and value - Reimagined flight deals and flight search - Team coach, UX Community of Practice
National Australia BankSenior User Experience Designer, NAB Innovation Labs
Oct. 2017 - Dec. 2019Melbourne, Australia
IsobarExperience Designer
Aug. 2015 - Sep. 2017Melbourne, AustraliaClients include ANZ
Jetstar
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Marketing Melodies (& storePlay)UX and Strategic Business Development Consultant
Sep. 2013 - Aug. 2015Melbourne, AustraliaUX: Interaction design (iOS and web), information architecture and copywriting. Business Development: Identifying and executing solutions for commercial music requirements and developing innovative solutions for mobile engagement using cutting edge Sonic360 technology.
DeezerUser Experience Designer
Aug. 2011 - Sep. 2013Sydney, AustraliaDesigned product and user experience of micro sites for live stream music events (first of their kind online in Australia using 4G technology to overcome limitations of ADSL 2)
AppleCustomer Experience Specialist
May. 2009 - Aug. 2011Melbourne, Victoria, AustraliaApplied service design techniques to iterate customer experience daily based on NPS and qualitative customer feedback.
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