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Work Background
AMA Austin - American Marketing AssociationPresident
Jul. 2025Austin, Texas, United StatesResponsible for leading our dynamic team of marketing professionals while strategically guiding our organization's growth, event planning, and community outreach initiatives throughout Central Texas. Focus on fostering meaningful connections between marketing professionals, enhancing member value through innovative programming, and strengthening our chapter's reputation as Austin's premier marketing community.
Mensor LPDirector of Marketing
Jan. 2022San Marcos, Texas, United StatesDevelop and execute global marketing strategies to drive business growth, competitive differentiation, and brand consistency, aligning with international leadership and stakeholders. Extensive product marketing, lead market analysis, core messaging frameworks, and channel-specific strategies to optimize positioning, expand reach, and deliver actionable insights. Recommend strategy for existing and new marketing technologies, including transitioning marketing automation system to new MA system and sales alignment. Build and maintain external relationships with industry associations and partners while integrating cross-functional content and marketing strategies for a unified client experience. Oversee operations, budgets, and team development while mentoring talent and leading strategic initiatives to support organizational goals.
Ramsey IndustriesMarketing Director
Nov. 2014 - Dec. 2021Tulsa, Oklahoma AreaLed marketing management for three corporate brands, enhancing existing campaigns and strategies while identifying innovative approaches to engage new clients and drive demand generation. Implemented Marketing Automation/CRM solution aligning sales, marketing, custom service, and extensive product marketing. Managed and coordinated marketing, advertising, promotional staff, and company activities to ensure alignment with business objectives. Conducted market research to identify market requirements, analyze customer insights, and monitor market conditions to anticipate and respond to key market shifts. Developed strategies to build competitive differentiation and strengthen brand positioning across all corporate brands.
APMEX, Inc.Customer Development
Sep. 2014 - Nov. 2014226 Dean McGee Avenue Avenue, Oklahoma City, OK 73102Precious metals, private equity and financial sector. Designed and implemented customer insight-based product marketing programs and promotional initiatives to elevate the customer experience across all touchpoints. Served as the primary marketing liaison between the NYC corporate marketing department and OKC headquarters, partnering with merchandising and product management teams to align strategies and execution. Developed and executed customer insight-driven marketing programs and promotional activities to enhance the customer experience across all touchpoints. Acted as the marketing liaison between the corporate marketing department in NYC and corporate headquarters in OKC, collaborating closely with merchandising and product management teams.
APMEX, Inc.Digital Marketing
Dec. 2013 - Sep. 201440 Wall Street, 50th Floor New York, NY 10005Responsible for creating email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business. Create email marketing campaigns to promote products or services.
Petra IndustriesWeb Marketing Manager
Jun. 2008 - Dec. 2013Created, mentored, and managed a new division of the company: the web marketing team. Oversaw the design, development, testing, and functionality of the corporate website, ensuring alignment with business and marketing objectives while optimizing ease of use and content. Creation of email marketing and marketing automation platform framework, leveraging the Magento Open-Architecture system Delivered custom solutions to streamline internal business processes and enhance the overall business framework with extensive emphasis on product marketing. Led project management efforts while mentoring developers, designers, and marketing team members to drive collaboration and achieve strategic goals.
Oklahoma City Public SchoolsBOE & District Administration Webmaster
Jan. 2007 - Dec. 2008Oklahoma City Metropolitan AreaLed a large, matrixed marketing initiative by overseeing the comprehensive update and maintenance of the district website and 80+ corresponding school websites, ensuring alignment with district-wide strategic goals and brand consistency specifically for the K-12 student and teacher populations. Spearheaded cross-functional collaboration across district departments, serving as a creative consultant for multimedia projects, including video acquisition, post-production, and media delivery, from concept to execution. Partnered with senior leadership, including the Superintendent, Executive Directors, and Board of Education liaisons, to provide strategic guidance and ensure cohesive messaging that supported the district’s vision and mission. Drove strategic initiatives by aligning multimedia projects with broader organizational objectives, ensuring seamless integration of creative content into the district’s marketing ecosystem.
Vision For LifeCreative Director
Jan. 2006 - Jan. 2007Creative direction for Web, Print, and video production specifically for product marketing. • Creative direction for marketing campaigns targeting internal representatives
• Managed creative aspects of corporate website and micro-sites
• Developed branding and strategy for new campaigns and campaign events
• Boosted membership interaction/participation
• Worked directly with CEO/ president, director of Product Development/Research and Dir. of I.T.
Century IncorporatedInternet Designer
Jan. 2000 - Dec. 2003• Managed 10-15 major websites including retail and wholesale eCommerce sites, brochure sites, national campaign sites and micro-sites. • Coordinated with all levels of executive management to organize, launch and complete national level campaigns. Worked directly with VP of sales, VP of advertising, and VP of marketing. • Boosted online sales (using existing customer base) by 21% (year over year comparison)
T.L. Phipps & CompanyDirector of CD-ROM programming
Jan. 1997 - Jan. 2000Tulsa, Oklahoma, United StatesTeam lead for CD-ROM programming. Developer, digital programmer, webmaster, projects, technical development.
ConsultingCreative Director
Jan. 1993 - Jun. 2009Oklahoma City, Oklahoma AreaCreative consultant in the digital media field – photography, internet/intranet, software, site development. Marketing consultant specializing in brand identity and deliverables, campaign generation/direction and systems project management.
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