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Work Background
7AM MerchandisingGrowth Marketing
Jan. 2023Barcelona, Catalonia, Spain- Email campaigns and customization with segmentation.
- Strategic new business lines with surfcamps and yoga retreats.
The Wood AdventureBusiness Owner - Senior Project Manager
Sep. 2020 - Sep. 2022Byron Bay, New South Wales, AustraliaRenovations and Comercial Carpentry Business
In charge of: - Managing clients and quote making.
- Purchasing materials and logistics.
- Staffing and assembling teams for each project.
- Quality control.
- Handling legal and compliance responsibilities in construction regulations.
BOLDKINGGrowth Marketing & CRO
Aug. 2017 - Sep. 2019Amsterdam Area, NetherlandsNew Sales Channels Growth:
- Third-Party Marketplace selling to assist with the acquisition phase.
- Developed insert campaigns for third-party marketplaces to bring traffic to own website and increase activation. CRO:
- Experimentation via A/B testing on own ecommerce.
- Gathered qualitative data via interviews, implemented online forms and on-site polls using Typeform and Hotjar to assist with customer research.
- Zapier for email marketing automation.
- SQL to retrieve data.
- Using tools such as HOTJAR and UsabilityHub to gather soft data.
- GROWS process methodology. Milestones:
- Increased subscription opt-in rate by 18% over the control variant by displaying subscription details that address customers’ fears, uncertainties and doubts, ultimately boosting Retention.
- Increased average revenue per user by 3.5% over the control variant introducing a visual indicator displaying the amount needed to gain free delivery.
- By removing a cross-selling step that caused friction during checkout, the final conversion rate increased by 4% compared to the control variant.
Sandsock Sales
Sep. 2016 - Jun. 2017Barcelona Area, Spain- Managed international sales, overseeing the approval process for a new product line under a sport brand license.
- Strategically distributed the new collection across various European countries and sales channels while managing the rep. team.
- Acted as a liaison between designers and merchandisers to maintain brand style and meeting customer needs.
- Used Microsoft Power BI to develop understandable dashboards for sales reporting.
- Used Google Analytics to gather hard data on user behaviour, traffic sources and newsletter timings. Milestones:
- Increased Lead generation through own website by 18% with a new form page.
Magneti MarelliFinance Trainee
Jul. 2015 - Dec. 2015Barcelona Area, SpainTreasury Assistant: - Support with building treasury forecasts using Microsoft EXCEL. - Keep record of daily treasury transactions. Accounting Operations Assistant:
- Being part of the team who keep record of transactions using SAP.
Academia ParticularPrivate Turoring
Oct. 2008 - Jun. 2010Barcelona Area, SpainTutoring to secondary school students in:
-Mathematics. -Physics. -Chemistry.
-Catalan.
-Spanish.
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