I am passionate about full-funnel marketing, analytics, user experience and consumer behaviour.
I am highly analytical, and my curiosity makes me very comfortable working within CRM and CRO, focusing on data analysis to identify inefficiencies, comprehending the customer journey and user behaviour, generating design and copy proposals and testing.
I have experience in Growth Marketing using tools such as Hotjar, Amplitude, Segment, Google Analytics, Optimizely, MailChimp, and Zapier. I have knowledge of SQL and am currently focused on implementing marketing automation tools combined with AI for data analysis, predictive analytics, generating copy proposals, and email marketing segmentation, among others.More...