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Work Background
inDriveGlobal Head of Content Marketing
Sep. 2023Mexico City, Mexico-Developing and executing a comprehensive global content marketing strategy to align with business objectives and drive brand growth in 40+ countries. (social media, influencer marketing, brand activations) -Driving innovation in content creation, exploring emerging trends and technologies to keep the brand at the forefront of the industry. -Leading and mentoring a high-performing global content marketing team(social media managers, influencer marketing managers, communications specialists, creators, producers), fostering a culture of creativity, collaboration, and excellence.
inDriveGlobal Head of Social Media Marketing
Apr. 2023 - Sep. 2023Mexico City, MexicoLeading the development and execution of the company's global social media content, communication and strategy in 40+ countries.
inDriveGlobal Team Lead Content&Strategy Social Media Marketing
Sep. 2021 - Apr. 2023Mexico City, Mexico-Leading the development and execution of the company's global social media content and strategy in 40+ countries.
-Developing and maintaining a content calendar to ensure consistent and engaging content across all social media channels.
-Developing and managing a team of social media managers, producers, communications specialists and creators from LATAM, APAC, EMEA.
-Analyzing and reporting on social media performance and engagement, using data to inform and adjust strategies.
inDriveSocial Media Manager CIS
Jul. 2021 - Sep. 2021
Chisto Digital AgencyHead of Social Media Marketing
Jan. 2019 - Dec. 2021Moscow, RussiaAs the Head of Social Media at Chisto Digital Agency, my responsibilities included leading the development and execution of social media strategies across all clients, overseeing a team of social media specialists and coordinators, creating and curating high-quality, on-brand content and collaborating with cross-functional teams to ensure alignment and consistency across all channels -Increased social media followers by 50% over a 12-month period, through targeted campaigns and engagement initiatives.
-Created and curated high-quality, on-brand content which helped to increase brand awareness, and generated leads for clients, resulting in a 30% increase in website traffic from social media referral sources.
-Developed and implemented a social media listening and monitoring program that helped us identify key trending topics and influencers in our industry, which we leveraged to create timely, relevant content that resonated with our target audience.
-Led the development and launch of several successful social media campaigns that helped drive brand awareness and generate leads.
-Recruited and managed a team of social media content creators, resulting in a cohesive and high-performing team that helped drive the agency's social media results. Clients: STOCKMANN (fashion retailer), MEGAFON (telecom), GAZPROM BANK (finance), FOTONICA (bio-tech company)
SVET AGENCYSocial Media Lead
Jan. 2018 - Dec. 2019Moscow, Russia-Developed and executed social media strategies for clients, resulting in a 30% increase in engagement and followers on various platforms.
-Managed and mentored a team of social media specialists, resulting in improved team performance and a more efficient workflow.
-Stayed up-to-date with the latest industry trends, tools, and best practices and incorporated them into campaigns, resulting in an increased efficiency and effectiveness.
-Built and maintained strong relationships with clients, resulting in repeat business and positive word-of-mouth referrals. Overall, as the Social Media Lead at SVET AGENCY, I was able to develop and execute successful social media strategies for our clients, which helped to increase engagement, followers, and generate leads. I also built strong relationships with our clients, resulting in repeat business and positive word-of-mouth referrals, which contributed to the agency's overall growth.
AdmitadInternational Account Manager
Jan. 2018 - Dec. 2018Moscow, Russia-Developing new business opportunities with international clients.
-Building and maintaining strong, long-term relationships with key international clients and key decision makers within those organizations.
-Actively seeking out and engaging with potential new clients to generate sales leads.
-Keeping accurate records of all sales activities and client interactions in the company's CRM system.
-Communicating effectively with clients, providing regular updates on products and services and gathering feedback to inform future developments
YesEuropa.orgSales&Marketing Coordinator
Jan. 2017 - Dec. 2018Madrid, Community of Madrid, Spain-Collaborated with academic partners in the organization of students exchange program, resulting in increased number of participating students by 20%.
-Created and executed social media campaigns that helped increase engagement and followers by 30%.
-Assisted the sales team in the creation of sales materials, presentations and proposals, resulting in improved proposal response time by 20%.
-Coordinated and executed events and fairs to promote the company's programs
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