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Work Background
BewuffCo-Founder and CEO
Apr. 2022New York, New York, United States• Founded and established luxury and sustainable pet accessories brand in NYC.
• Spearheaded research and development initiatives to integrate sustainable materials and processes into the company's supply chain.
• Established partnerships with producers in Mexico for product development.
• Conducted market analysis for US, Canadian, and Mexican markets to tailor sales and marketing strategies accordingly.
Bold and Curated.Founder and CEO
Apr. 2022New York, United States• Fashion business and styling consultancy dedicated to promoting and scaling fashion brands.
• Define and assist in the execution of strategies to align brand goals with market opportunities, ensuring long-term growth and sustainability.
• Act as an outsourced account executive, managing client relationships and sales.
• Develop and implement tailored marketing plans, including brand positioning, digital campaigns, and promotional strategies.
• Curate and style visual presentations, lookbooks, and merchandising displays to elevate brand image and enhance consumer engagement.
LuxotticaSenior Manager Product Strategy
Nov. 2021 - Aug. 2022New York, United States• Collaborated with cross-functional teams to develop future eyewear collections for the Ralph Lauren Group.
• Identified key market opportunities for eyewear business development in EMEA, APAC, NA, and LATAM regions.
• Provided valuable insights through monthly and quarterly analysis and presentations to licensors and senior management teams.
Max Mara Fashion GroupLatin America Licensee Account Executive
Mar. 2019 - Dec. 2021Greater New York City Area• Lead business development efforts and expansion opportunities in 11 countries in the region including development of new channels such as wholesale, e-commerce, and DTC
• Liaison between Headquarters (Italy), Max Mara USA, and regional partners in Latin America • Collaborate with regional partners (franchisees) on competition assessment, new collection acquisitions, visual merchandising, HR, seasonal sales team trainings, and implementing retail best practices (CRM, KPIs monitoring, execution of product knowledge materials and events)
• Key contributor on strategy and coordination of marketing initiatives including events; OOH, digital and print advertising; and influencer/celebrity marketing strategy • Built and executed COVID-19 recovery plan for all Latin American markets in coordination with Headquarters (Italy) and Max Mara USA
Ermenegildo Zegna GroupAccount Executive MBA Internship
Nov. 2017 - Feb. 2019Greater New York City Area• Elaborated, analyzed, and presented weekly and monthly sales reports to track and improve sell-through of the brand
• Supported SVP on the completion on day-to-day projects and managing relationships with buyers of key accounts
• Contributed on visual merchandising strategies within top accounts based in NYC: Saks Fifth Avenue, Bergdorf Goodman
• Developed strong relationships with sales associates in order to be informed of inventory levels of current collection in stores and identify further sales opportunities
Peru Fashions S.A.C.Account Manager
Sep. 2016 - Feb. 2018Greater New York City Area• Developed a proprietary process to expand US customer base • Established relationship with 10 new growing brands, and assisted with product development and placement • Actively manage relationships with clients based in the US including Lilly Pulitzer, Polo Ralph Lauren, and Theory
Sally BeautyMarketing and PR Executive
Jan. 2016 - Jul. 2016Peru• In charge of developing all visual material for new campaigns
• Successfully developed a new POP system for all 16 stores in Lima and provinces. • Supported in the development of the annual marketing plan.
• Planning and executing marketing campaigns, opening and launch events in-stores and out-of-stores.
H&MAdvertising Executive & Conscious Coordinator
Nov. 2014 - Jan. 2016Peru• Key member of the team that started H&M operations in Peru • Planned and executed a US$1.4 million omni-channel marketing campaign to launch the brand • Managed communications for store openings, new collections and designer collaborations
• Led, supervised and instructed the H&M Conscious Foundation training program for +200 store employees • Organized several red-carpet events for more than 2,500 guests for the H&M opening and the Conscious Foundation’s launch. Collaborated in developing budgets, venue selection, event organization, invitation design and marketing of events
Sally BeautyMarketing, Merchandising and New Stores Coordinator
Oct. 2013 - Oct. 2014Lima, Peru• Key member of the team that initiated Sally Beauty operations in Peru • Developed plan to open 35 new stores and coordinated the opening of the initial 5 stores. Participated in all decisions regarding store locations, store layout, store operations, product merchandising and displays • Worked closely with Head of Sales on the execution of aggressive sales plan, exceeding budget by 12% in the first year • Developed marketing and PR plans leveraging on social media channels to support launch
GAP / Banana RepublicPress Relations
Jan. 2012 - Jan. 2013London, United KingdomPR and Press Internship
• Worked closely with the press team preparing samples for publications and targeting new ones.
• Assisted press officer in preparing monthly and seasonal press reports.
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