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Work Background
Impact MakersCo-Founder
Jul. 2024Dominican RepublicShape our brand consultancy by leading brand strategy development, conducting market research, and facilitating workshops to enhance our clients' brand positioning. Oversee social media management, ensuring consistent and engaging communication across platforms, while designing and executing targeted marketing initiatives to boost brand visibility and customer engagement. Additionally, prioritize building strong client relationships, maintaining open communication to align services with their evolving needs, and ultimately driving growth for their brands and business objectives.
NestléSenior Marketing Manager All Family Category
Oct. 2023 - Nov. 2024Dominican RepublicDevelop and implement marketing and pricing strategies for the Growing up milks, School Age and Affordable categories in the Nutrition Business Unit for Dominican Republic. Drive category grow with projects development and implementation. Collaborate with sales and medical field force team to create opportunities for brand awareness. Other responsibilities include P&L Understanding and challeges with finance, Budget management, new products launch in the Caribbean Region, lead I&R Projects and market analysis.
NestléSenior Marketing Manager Growing Up Milks Category
Aug. 2022 - Oct. 2023Santo Domingo, Distrito Nacional, Dominican RepublicDevelop and implement marketing and pricing strategies for the Growing up milks category in the Nutrition Business Unit for Dominican Republic. Drive category grow with projects development and implementation. Collaborate with sales and medical field force team to create opportunities for brand awareness. Since 2017 I manage to increase Market Share of GUMs portfolio by 400bp, defending our leadership in the last five years and a #1 GUMs in the market.
Launched the first Low Lactose Growing up milk in the market. Bringing sustainable growth to the Nutrition Business.
Other responsibilities include PFME management, new products launch in the Caribbean Region, lead I&R Projects and market analysis
NestléConsumer Marketing Manager NIDO GUMs Caribe Latino
Apr. 2017 - Nov. 2022Santo DomingoDevelop and implement marketing and pricing strategies for the Growing up milks category in the Nutrition Business Unit for Dominican Republic, Cuba and Haiti markets. Collaborate with sales and medical field force team to create opportunities for brand awareness. Since 2017 I manage to increase Market Share of GUMs portfolio by 400bp, defending our leadership in the last five years and a #1 GUMs in the market.
Launched the first Low Lactose Growing up milk in the market. Bringing sustainable growth to the Nutrition Business.
Other responsibilities include PFME management, new products launch in the Caribbean Region, lead I&R Projects and market analysis
NestléConsumer Marketing Manager, Nutrition
May. 2016 - Apr. 2017Santo Domingo, Dominican RepublicAs a Junior Marketing Manager for Infant Nutrition Business, I collaborated the Regional Brand Managers developing on new ideas and directions to support brand strategies, events and brand project in the local Market. Developed brand plans for Infant Formula, Infant Cereals and Growing up milk categories.
Launched the first veggies Infant Cereals in the market and developed stage 3 Premium Formula.
PFME management and market analysis as a part of my responsibilities.
NestléKey Account Manager, Food and Beverage Manage
Oct. 2014 - May. 2016Managed supermarket key account with responsibility for sales, contracts, negotiations, and reporting.
Facilitated penetration of key accounts via strategic planning.
Produced sales documents, finalized deals, and filed records and sales reports every 3 months.
Mitigated financial discrepancies in the first 3 months in the position.
NestléCommercial Basic Trainee, Food and Beverage Manage
May. 2013 - Oct. 2014Santo Domingo, Dominican RepublicCompleted trainee program in Marketing, Trade Marketing and Sales to build understanding of Nestlé Business.
Participated in specific projects based on requirements of the business Selected to leader a project called "Pa la Calle con Nestlé". A program designed to with Nestlé team into field to identify new business opportunity in the trade within traditional channels nationwide.
NestléMarketing Assistant
Nov. 2012 - May. 2013Santo Domingo, Dominican RepublicSupported team with various administrative duties related to marketing merchandise and promotional programs.
Supported marketing team in development and execution of promotional programs, displays and marketing collateral.
Stephen Einstein & Associates, P.C.Administrative Clerk
Jun. 2012 - Aug. 2012New York, New York•Maintained and updated JST database of domestic and international clients
•Performed wide spectrum of administrative and operational activities for two Managers
•Managed client management activities such maintaining client records and documents through closing •Provided wide range of support and management activities for Managers and Attorneys
Pontificia Universidad Católica Madre y MaestraAcademic Assistant
Jan. 2011 - Jan. 2012Santo Domingo, Dominican Republic•Scheduled and coordinate meetings, interviews, appointments, events and for senior administrator •Evaluated and responded to students inquires and requests; worked with variety of departments to troubleshoot and address academic/registration inquiries; develop communications and reports •Supervised staff of eight departmental assistants; coordinated administrative support for department heads
•Managed a variety of special projects on behalf of senior administrator and department
Pontificia Universidad Católica Madre y MaestraLogistic Assistant of Courses and Diplomas
Oct. 2008 - Jan. 2012Santo Domingo, Dominican Republic•Managed wide range of initiatives for Center including, course recruitment and enrollment; maintaining student database; and providing all aspects of coordination and support for all training •Managed financial responsibilities including budgets for all certificate program
•Developed brochures and marketing collateral materials for courses and programs; served as liaison with graphic designer and printing vendor •Created contracts, issued requests for invoices and reimbursements
Pellerano & Herrera, AbogadosDatabase Assistant, Marketing Department
Jun. 2008 - Sep. 2008Santo Domingo, Dominican Republic•Maintained and updated Customer Relationship Management (CRM) database of domestic and international prospects and customers •Maintained and updates Content Management System(CMS) internal database
•Managed client management activities such maintaining client records and documents through closing •Provided wide range of support and management activities for firm’s attorneys
CXO Consulting, SRLAdministrative Assistant
Oct. 2007 - May. 2008Santo Domingo, Dominican Republic•Performed wide spectrum of administrative and operational activities for three Associates
•Managed reception area; coordinated calls; greeted clients and responded to general inquiries
•Organized internal and external events and initiatives activities •Coordinated and managed messengers and staff on special projects on behalf of managers
•Managed and maintained active petty cash account
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