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Work Background
Randstad EnterpriseGlobal Head of Brand, Communications and Reputation
Jan. 2023 - May. 2024New York, New York, United StatesCreated and executed compelling brand and value propositions for the Enterprise division (bringing together Randstad Sourceright, Randstad RiseSmart and Randstad Enterprise Strategic Customers), enhancing the market presence across four service lines (advisory, outsourcing, coaching and outplacement). Solidified the firm’s unrivaled position as the premier solution provider for strategic talent challenges within the global enterprise landscape.
Randstad SourcerightGlobal Head of Enterprise Value Propositions and Thought Leadership
Sep. 2021 - Jan. 2023New York, United StatesBuilt engaging brand propositions and thought leadership programs to delight customers, strengthen relationships and attract new business. Member of the Customer Acceleration leadership team supporting Randstad Sourceright and Randstad Enterprise Group.
ProtivitiSenior Director - Marketing for Global Industries, Strategic Accounts and U.S. Region
Jan. 2021 - Aug. 2021New York, United StatesEstablished the firm’s first industry and account-based marketing (ABM) strategy and framework, tailored specifically for the financial services vertical. Pioneered the innovative approach that was instrumental in elevating brand visibility, stimulating demand, and driving revenue growth on a global scale. Adopted as the blueprint for the overarching marketing infrastructure, supporting four core solution offerings, seven industries, and 100+ strategic and key accounts.
ProtivitiDirector - Marketing for Protiviti's Global Financial Services Industry Practice
Jan. 2015 - Jan. 2021Greater New York City Area
ProtivitiSenior Manager - Marketing for Protiviti's Financial Services Industry Practice
Jun. 2011 - Dec. 2014New York, New York
ProtivitiBusiness Manager, Project Management Office (PMO) lead
Sep. 2007 - May. 2011Europe (Amsterdam, Milan) and US (New York)Served as the Chief of Staff to the European Executive Council representative and European leadership team, leading the program management office (PMO) for the Global Financial Services Leadership Council. Oversaw the firm’s global financial services industry strategy, revenue growth plan, and implementation of global account management methodology, tools, tactics, and KPI reporting.
ABN AMRO Bank N.V.Business Manager Group Audit
Feb. 2003 - Aug. 2007Amsterdam, North Holland, NetherlandsLed the PMO in the integration of the internal audit function of Banca Antonveneta into ABN AMRO’s Group Audit and served as the Chief of Staff to the Head of Group Audit Europe. Supported the annual internal audit plan implementation, tracked budgets and KPIs, and managed internal and external communications.
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