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Work Background
GCC Board Directors Institute (GCC BDI)Regional Events, Partnerships & Membership Director
Feb. 2020Dubai, United Arab EmiratesMy role is to overlook all partnership and membership services and all events, internal and external communications across GCC region; focusing on programmes related to corporate governance from a Board level.
• Creating a stakeholder mapping and identifying over 200 potential members and funders for different programmes
• Working closely with Strategic Partners to expand GCC BDI and give them their return on investment
• Raise funding through Partnerships, Individual Memberships and Events • Developing membership value proposition for current and prospective members to ensure membership growth
• Launching new services to enhance membership experience
• Ensuring members receive all benefits promised under annual membership
• Liaising with private companies and government entities to widen the organisation’s network
• Working closely with PR agencies to promote GCC BDI and raise awareness of its services
• Revamping the events and communication departments and put in place new systems, policies and template
• Developing event, communication and social media strategies to increase attendance at events, website traffic, social media impressions and click rates
New Zealand Trade and EnterpriseRegional Events Manager- India, Middle East & Africa
Jul. 2018 - Jun. 2019Dubai, UAEMy role is to organise and manage all events in the IMEA. From creative thinking to strategic planning and execution, I oversee and manage all logistics related to events. Responsibilities
- Revamped the entire event department from scratch by putting in place new systems and policies - Oversaw budgets over AED600,000 and maximised New Zealand Companies’ exposure to the IMEA market
- Monitored suppliers on a daily basis in line with the agreed scope of work and project deadlines
- Negotiated 10 strategic contracts in 9 months with production, Event & PR companies and hotels
- Created SLA’s, contract templates in coordination with the Legal and Procurement Departments
- Identified target VIPs for each event and customised our event software to track each RSVP
- Played a key role in MARCOMS external communications by drafting press releases, video productions, storyboards and VIP speeches, etc.
- Developed the company’s first program to introduce New Zealand businesses to various governments and the business culture in the region Achievements
- Generated enquiries from 10 New Zealand companies to explore business opportunities in India, thanks to a video I have created about the essentials of doing business in India
- Delivered 2 stands for the Gulfood Exhibition, 24 hrs ahead of time, saving AED 20,000 on budget
- Drastically increased ROI for each supplier contract by re-negotiating on rates and deliverables
- Recognized for systematically organizing “stress-free” events by effective planning and execution
- Reduced the time for contract reviews and approvals by creating pre-agreed templates for suppliers
Family Business Council Gulf (FBCG)Head of Marketing, Communication & Events
Oct. 2016 - Jul. 2018Dubai, UAEI oversaw all events and communications activities from strategic planning to operations and execution. Responsibilities
- Conducted 15 events and campaigns, some simultaneously and with a strict budget of AED400,000
- Tracked and analysed data to better communicate and improve event and campaign responses
- Revamped our entire website (with a 3rd party) and our entire email marketing approach.
- Created templates and processes to streamline our MARCOMS operations and all legal aspects
- Set up credit facilities and negotiated agreements with hotels and suppliers (printing, branding...)
- Monitored suppliers on a daily basis in line with the agreed scope of work and project deadlines
- Standardised the look and feel of all collateral in adherence to the branding guidelines.
- Launched company’s 1st hard copy newsletter and distributed it to VIPs
- Built every social media channel from scratch and populated them with regular contents - Established standardised supplier contracts and negotiated best terms with external agencies Achievements
- Improved conversion ratios (website and newsletter clicks & traffic) by at least 15% in 3 months - Propelled our website SEO to Google’s 1st page in 6 months and to top position thereafter.
- Saved over AED 70,000 from the initial budget in less than 6 months while enhancing each event
- Drastically upgraded our events by including A/V (audiovisual) concepts and interactive mobile apps
- Reduced newsletter creation & distribution time by 50% by putting in place better backend systems
- Generated new traffic to our websites thanks to our social media activities on Facebook, Vimeo, Youtube, etc.
BESIX- Six ConstructCorporate Communications Manager
Dec. 2014 - Oct. 2016Dubai, UAEMy role was to establish the Corporate Communications unit from scratch and oversee all internal and external communications and events for the company. Responsibilities
- Planned, organised and delivered 6 large events (from 300 to 700+ attendees) catering to UAE and Belgian Royal Families, Ambassadors, Government officials, and business delegates.
- Created the company’s 1st communications, marketing and event plans from scratch and from A to Z
- Built a crisis management plan in case of negative media on construction workers - Implemented all CSR activities, drastically enhancing the company’s image to stakeholders - Created SLA’s and negotiated contracts with hotels, suppliers, event and PR agencies
- Monitored suppliers on a daily basis in line with the agreed scope of work and project deadlines
- Negotiated contracts with hotels and external agencies (Event, PR, and Branding agencies)
- Optimised our marketing materials to cater to English and non-English speaking stakeholders
- Standardised the look and feel of all collateral in adherence to the branding guidelines.
- Orchestrated the blood donation initiative encouraging 30 employees to participate
- Worked closely with procurement, finance, and administration departments to deliver high-level events Achievements
- Recognised by top Management for raising the standard of our events while committing to strict budgets
- Secured 5 features & 4 Interviews with Construction Week, MEED, The National, AlKhaleej, Al Ittihad
- Awarded certificates of appreciation & CSR Label from Ministry of Labour and Dubai Chamber.
- Minimised negative media coverage on cases of unpaid workers by handling communications with human rights organizations and designing an appropriate response through PR and conferences
American Chamber of Commerce (AmCham Abu Dhabi)Events Coordinator to Manager
Jan. 2011 - Dec. 2014Abu Dhabi, UAEMy main role was to manage all social and corporate/business events, including Conferences, Luncheons/Dinners/Breakfasts, Networking events, partnership events… etc. Responsibilities
- Implemented high-level events with extremely low budgets depending on ticket sales & sponsorship
- Secured sponsorships for all events to generate as much cash flow for our operations.
- Closely collaborated with US & UAE Governments and Ministerial entities to secure event speakers
- Solicited and hosted UAE Ministers, Ambassadors and US Government officials at events - Executed all logistics related to social and corporate events, from concept to event operations
- Supervised 6 to 10 internal staff a week prior to all events - Monitored suppliers on a daily basis in line with the agreed scope of work and project deadlines
- Created SLA’s and negotiated contracts with hotels, suppliers, event and PR agencies - Developed event calendar and produced all company’s external and internal communications including Chairman’s speeches, Board of Director reports, speaker presentations, etc.
- Mentored NYUAD students and developed programmes for students interning at AmCham Achievements
- Hosted 65 events yearly. 4 events per month simultaneously. Events hosted up to 600 guests
- Entrusted to chair important Committee meetings with several Board Members
- Secured over AED 2,000,000 in cash and in-kind from sponsorships
- Received Certificate of Appreciation from the U.S. Ambassador to the U.A.E
- Played a key role in the establishment of an MOU between US Embassy, Abu Dhabi Chamber of Commerce, Ministry of Economy and AmCham Abu Dhabi
Hill+Knowlton StrategiesJAE
Dec. 2009 - Dec. 2010Abu Dhabi, United Arab EmiratesMy role was to strengthen media relations and provide administrative support of various accounts Responsibilities
- Drafted news worthy press releases for clients and distributed to media - Coordinated all logistics for media site visits for clients
- Gathered market research and prepared monthly reports which were presented to managers and clients Achievements
- Secured press release coverage (for 8 clients in different industries) in tier 1 UAE media (The National, Gulf News, Khaleej Times, Al Ittihad, Al Khaleej, Al Bayan, Emarat Al Youm, etc.)
- Persuaded Al Arabiya TV and Radio 1 & 2 stations to interview my client “twofour54” and air it during prime time
- Secured 2 double pages spread and 1 front page for my clients “Al Ain Wildlife Park & Resort” and “TDIC" in The National newspaper
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