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Work Background
BestSelf Co.Chief Operating Officer
Jan. 2021 - Dec. 2022Led exit to a strategic portfolio company in 2022.
BestSelf Co.Head Of Marketing | Ecommerce
Jun. 2019 - Jan. 2021Detroit
Yoga InternationalVice President Marketing
Oct. 2017 - Jun. 2019Honesdale, PAYoga International is the world’s most diverse membership-based yoga website. Serving its 400,000+ members with exclusive multi-media content for yoga, meditation, and mindful living from over 500 expert teachers. Members can choose from over 1500 classes to practice all styles and levels of yoga from any device including Yoga International’s mobile and TV apps. No matter your level of experience, there will always be a practice that’s right for you. Yoga International makes yoga accessible for every body, everywhere. Yoga International was recently named one of 2018's 500 fastest-growing private companies in America by Inc. Magazine.
Bake & CoFounder & Operator
Jan. 2016RemoteServing as a fractional COO, operator, business coach, and trusted advisor to business owners.
Entertainment PromotionsDirector, Ecommerce Marketing
Nov. 2011 - Apr. 2017Troy, MIEntertainment is the premier leading provider of exclusive discount and promotion products in communities across North America. Known for the Entertainment Coupon Book, Entertainment memberships not only help customers save, it also help communities grow and support fundraising efforts.
Hanson Inc.Manager, Digital Marketing and Metrics
Feb. 2009 - Nov. 2011Maumee, OhioHanson Inc. is a full service Digital Agency. Hanson delivers interactive solutions designed around the people who use them, and in alignment with each client’s strategic objectives. Provided clients with holistic, data driven multichannel branding and marketing strategies that align with objectives and resonates with target audience. Leveraged advanced analytics tools and databases to understand customer lifecycle and ROI of marketing efforts. Managed and optimized marketing efforts including search engine marketing, email marketing, mobile advertising, display media advertising and social media marketing. Managed multiple projects from concept through execution, and manages a team of Marketing Strategists and Analysts.
Hickory FarmsE-Commerce Marketing Manager
May. 2008 - Jan. 2009
University of ToledoSearch Engine Marketing Specialists
Dec. 2007 - May. 2008
9th Floor StudioInternet Marketing Specialist
Jan. 2007 - Jan. 2009
AIM SpecialistsGraphic Designer
Aug. 2006 - Aug. 2007
Cricket CommunicationsRetail Sales and Service Rep
Aug. 2004 - May. 2006
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