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Work Background
Southern Methodist UniversityADJUNCT PROFESSOR
Jan. 2017 - May. 2017Dallas, Texas, United StatesTeaching Consumer Behavior at Temerlin Advertising Institute.
Collin CollegeADJUNCT PROFESSER
Aug. 2013 - Jul. 2021Plano, Texas, United StatesConducting courses of Music Business Survey and Music Marketing guiding students to master marketing and branding strategies
The Brand Management CoGLOBAL BRAND STRATEGIST / CONSULTANT / OWNER
Jul. 2011Highly sought-after Branding and Marketing professional, specialized in creating transformative branding strategies for global superstars and entrepreneurs. Utilize advanced marketing expertise to coordinate creation of strategic marketing and brand management initiatives spanning PR/traditional/social/digital media channels. Excel at building strong client relationships, working closely with each client to identify brand pillars, analyze consumer and industry trends, and define marketing narrative. Lead team of marketing specialists, content creators, and freelance artists/writers/designers to create client specific marketing material and implement high impact global, national, and localized marketing/branding campaigns that drive brand awareness. Administer project goals and budgets from initial client contact to post campaign evaluations. ** Drive process to source/qualify client partnerships, present/pitch proposals, and negotiate/close contracts. ** Coordinate/manage all project management functions to create authentic and powerful brand for each client. ** Champion development and creation of client social media/digital campaigns to increase marketing impacts. ** Created innovative proprietary Brand Matrix tool used to easily define brand pillars and focus the brand identity. ** Leverage deep understanding of market/consumer trends to position product/service for market success. ** Honored as Bestselling Author: From Individual to Empire: A Guide to Building an Authentic and Powerful Brand. ** Recognized as an Amazon Bestseller in such categories as Marketing (Audible); Direct Marketing; Home-Based Business Advertising; Public Relations; Media & Communications Industry; Market Research Business. ** Honored by Amazon as Instant Bestselling audiobook (Jan 2022). ** Facilitate and present globally-based workshops and speaking engagements regarding proprietary Brand Matrix.
Sony Music EntertainmentASSOCIATE DIRECTOR - ARTIST DEVELOPMENT & MARKETING / MARKETING MANAGER / COORDINATOR
Jan. 2002 - Dec. 2011Nashville, Tennessee, United StatesRecruited to assist one of largest music/entertainment companies in the world maintain their dominance in recording industry. Built strong career of promotion and achievement to leading teams in developing and executing critical branding/marketing initiatives for multiple globally recognized brands, including Carrie Underwood, Brad Paisley, and Johnny Cash. Fostered close working relationships with hundreds of up and coming artists for Arista, RCA, Columbia, Epic, and Monument Records. Served as liaison between artists, management teams, 3rd party marketing agencies and internal departments within Sony worldwide divisions to negotiate creation and execution of global multiplatform marketing campaigns, sponsorships, product management, and ecommerce strategies. ** Instrumental in leading marketing initiatives for Brad Paisley, Carrie Underwood, Brooks & Dunn, Alan Jackson, and many other globally recognized, multi-million dollar brands. ** Interfaced directly with creative team in designing B2B/B2C marketing materials to maintain brand cohesiveness. ** Drove process to develop, streamline and administer each projects budget and P&L. ** Managed and tracked all project goals/timelines, keeping stakeholders on track to meet release/shipping dates. ** Assisted in developing and executing orientation presentation/program for company-wide internship program.
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