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Work Background
Founder
LaToya Collins-JonesFounder
Sep. 2023Austin, Texas Metropolitan AreaPractical guidance to help you design a life of balance, impactful work, and intentional play.
Vice President of Culture, Diversity & Inclusion
Dell TechnologiesVice President of Culture, Diversity & Inclusion
Jan. 2022 - Jun. 2023Re-titled Senior Director of Culture, Diversity and Inclusion in April 2023 due to Corporate Restructuring
Director of  Culture, Diversity and Inclusion
Dell TechnologiesDirector of Culture, Diversity and Inclusion
Aug. 2021 - Jan. 2022
Chief of Staff | Global Diversity and Inclusion
Dell TechnologiesChief of Staff | Global Diversity and Inclusion
May. 2021 - Aug. 2021
Ethnic & Cultural Empowerment | African American & Black Engagement
Dell TechnologiesEthnic & Cultural Empowerment | African American & Black Engagement
Jan. 2021 - May. 2021Lead African American & Black initiatives within Ethnic & Cultural Empowerment which powers programs that will put Dell in a position of “Leading from the Front” by establishing and creating innovative partnerships and programs to mitigate bias in all areas of the employment continuum: attracting, hiring, developing, promoting and retaining diverse talent. Foster key relationships and engagements with external and internal partners and programs that align with our mission of enhancing the representation of Black, Hispanic, Indigenous, and women of color. As a change agent, I work towards delivering integrated solutions to help Dell Technologies continue our journey towards an inclusive culture and environment where all team members can contribute, innovate and meet their full potential.
Team Member Empowerment |  Employee Resource Group Strategist
Dell TechnologiesTeam Member Empowerment | Employee Resource Group Strategist
May. 2019 - Dec. 2020Austin, Texas AreaOverseen ERG operations and strategic initiatives through innovative, collaborative, and scalable solutions leveraging various technological platforms.
Online Business Manager
Dell TechnologiesOnline Business Manager
Nov. 2017 - May. 2019Austin, Texas AreaMy main role was to consult and support Dell Technologies sales teams through positioning Dell's B2B Commercial Online Capabilities and Services for large global companies which included assisting account teams to solve and position opportunities based on account analytics. I was also responsible for measuring PremierConnect (B2B) lead generation initiatives and implementing improvement and stabilization plans to drive forecasted results. Last, I lead a project to create and design a custom CRM solution to work within the business unit to manage customer engagements across the teams.
Founder & CEO
Pretty Geeky IncFounder & CEO
Jul. 2013 - Oct. 2017Austin, Texas Area• Planning and executing all web and digital marketing campaigns focused on driving sales revenue and brand awareness through email marketing, marketing and sales automation, social media and SEO/SEM • Liason between clients and digital marketing teams to help better understand systems, technology implementation and processes to reach business and sales goals • Brainstorming and creating new and innovative growth strategies including passive income paths, gaps in sales funnels, end-to-end customer experience and new product launches • Identifying and analyzing trends in campaign performance and optimize for conversion and sales. • Evaluating current and emerging technologies and provide though leadership on migration and adoption • Managing and engaging client social media account, email marketing campaigns, content creation and distributions as well as advising on managing and growing online communities
Business Development Manager
DellBusiness Development Manager
Oct. 2012 - Feb. 2014Round Rock, TX• Served as an evangelist internally and externally for the Dell Center for Entrepreneurs and Dell Innovators Credit Fund in diverse markets, small businesses, incubators, & start-ups • Tasked to create unique and creative technology solutions and programs for the small business sector • Supported team entrepreneurial events including SXSW, Pitch Days, Focus 100, & Black Enterprise Conference & Dell World • Engaged and educated small businesses and start-ups on technology via conferences, panels, & events • Contributed to the blueprint of the program as it pertains to small businesses and diverse markets
KACE Territory Development Rep
DellKACE Territory Development Rep
May. 2012 - Sep. 2012Austin, Texas Area• Managed and assessed sales prospects for designated territory • Submitted qualified leads to KACE specialist based on a needs assessment qualifications • Host online demonstrations in cooperation with KACE specialist to product prospects • Maintain lead qualification quotas and program goals including calls and number of qualified leads
Sales Coach
DellSales Coach
Apr. 2011 - Apr. 2012Austin, Texas Area• Provided coaching and feedback to sales representatives to drive team results and deliver sales goals • Team’s sales performance improved 2100 Basis Points over the course of a quarter • Partnering with colleagues and senior staff on various team projects to assist in site priorities • Created and presented a case to senior staff and Dell leadership on implementation of Salesforce.com • Salesforce.com project included analyzing current CRM functions, Pilot, KPIs, and implementation • Completed Small Office Sales Coach Rotation & Sales Support Coach Rotation (3 months each) • Diverse Markets Special Project (Small Office & Emerging Business) which included leading sales support efforts for affinity marketing initiative targeting minority and women owned businesses, positioning back-office and front office solutions to customers and attending conferences, and consulted with marketing and 3rd party media regarding solutions and bundle offers.

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