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Work Background
RemoteSenior Performance Marketing Manager
Dec. 2023United Kingdom
ZendeskPerformance Marketing Manager, DACH
Mar. 2021 - Sep. 2023London, England, United KingdomManaging the full cross-channel marketing strategy for the DACH region in Europe (Germany, Austria & Switzerland). I was responsible for all paid search, paid social, paid listings & display campaigns across the DACH region. I liaised with in-country teams to streamline strategies and develop plans for the continual development of the performance from this region.
Freelance SEM/PPC specialistPPC Director
Aug. 2015 - Mar. 2021London, United KingdomI am managing client accounts which target Europe, North America and APAC regions. I am in charge of devising and implementing customised PPC and social media campaigns which target specific audiences in the respective regions. The clients' goals span both ROI and lead generation and I also deliver bespoke performance reports to each client, including performance forecasts and competitor analyses. The social media campaigns run on both LinkedIn and Facebook and are a vital part of the marketing mix, tailored to deliver new customer leads as well as product sales.
AyimaSenior PPC Analyst
Dec. 2014 - Jul. 2015London, United Kingdom
Search LaboratoryAccount Manager
Aug. 2014 - Dec. 2014LeedsIn charge of 6 client accounts ranging from B2C as well as B2B sectors. They ranged from more mainstream industries (Tourism and Hotels) to niche and specific sectors (providing hardware solutions to Engineers). Alongside managing these accounts I have been in charge of the client relationships as an Account Manager, and have grown my accounts since taking over from the previous AM into more detailed and strategy driven accounts. I have expanded not only on the existing PPC services we were providing, but the vast majority of my clients also entrusted us with running their RTB campaigns after I have explained and proven their worth and potential to them.
Carat MediaOnline Performance Manager
Aug. 2013 - Jul. 2014Leeds, United KingdomManaging 6 client accounts spanning retail, transport and tourism sectors with budgets ranging from £20,000 to £150,000 per month. My daily responsibilities included planning bespoke paid search strategies for all my clients and providing forecasts for each activity the clients will run. Additionally to my AdWords accreditations (certified Google Partner with all 3 exams passed), I am also Google Analytics and Bing certified. At Carat I have gained experience working with DoubleClick, both the Search (DCM/DS3) and Bid Manager Platforms (DBM) and am experienced in planning and executing RTB Display campaigns. I have run continual RTB campaigns for the 12 months I have worked at Carat for clients across multiple industries with their bespoke strategies in mind.
WebCertainAccount Manager
Jul. 2011 - Jul. 2013York, United KingdomManaging key accounts with PPC and SEO activities in Europe, North and Latin America, as well as Asia. Working closely with internal operational teams to ensure high quality and on-time results that exceed clients' KPIs. Reporting to clients on a weekly and monthly basis, alongside ad-hoc reports and requests, to deliver great and transparent client service that is built on trust. My client portfolio includes the following industries: B2B - HR Management Company
Education - Hotel, Hospitality &Tourism Management
B2B & B2C - Music Software and Products
B2B - Advertising
B2B & B2C - Chemical Company - Construction Industry
B2C - Boutique Hotels - Tourism Industry
B2C - Tourism Industry
B2B - Business Gifts Retailer
KeywordFluency, part of Webcertain GroupPPC Client Executive
Mar. 2011 - Jul. 2011York, United KingdomIn charge of 7 agency PPC accounts, working both towards ROI as well as lead generation KPIs. The clients spanned across various industries, from legal & law, HR Management & Software to Travel and also Logistics. Run almost all of these accounts on Google, Baidu, Yandex and Naver, which gave me a great understanding of these Search Engines and have developed close working relationships with the Search Engine representatives. My client portfolio included the following industries: B2B - HR Management Company
B2B & B2C - Law Company
B2C - Alternative Medicine
B2C - Education
B2B & B2C - Logistics
B2B & B2C - Internet Security
B2B - Business Gifts Retailer Because of my knowledge and communication skills I have been promoted to Account Manager at Webcertain.
Summit MediaPPC Client Executive
Jun. 2010 - Dec. 2010York, United KingdomManaging key PPC accounts within the Argos portfolio to specific ROI targets. These accounts included:
Jewellery & Watches
Sports Equipment
Home & Garden Products
Toys
Nursery Products
iExtra - Online-Only Products
CiscoService Supply Chain Customer Representative
Jun. 2008 - Sep. 2009Newcastle upon Tyne, United KingdomAs SSCD Customer Representative my main duties included handling telephone and email communication with clients all around the world on a B2B basis in a logistics environment. Dealing with vendors - UPS, DHL & country specific vendors - to ensure timely delivery of clients' products based on their service level agreement. Fully utilised my language skills, as among my most frequent clients were a group of German, Austrian and Swiss companies, such as Deutsche Telekom, Computacenter and others.
Comet Group plcSales Advisor
Jan. 2007 - Dec. 2008Newcastle upon Tyne, United KingdomMeeting customers’ needs, delivering great customer service and helping customers make the right purchase for them based on my product knowledge. Alongside other training programs I have been training new colleagues in product knowledge, various product attachment possibilities and the desired behaviour towards customers. My product knowledge and communication skills led to my promotion to Head of Grey Goods (PCs, Laptops and related IT tech) in February 2008.
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