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Work Background
HEADCHAT, LLCMedia Buyer
Sep. 2024 - Oct. 2024Purchased advertising traffic through Google Ads, Meta, and Reddit for the Eastern European market.
Achieved a 10% CTR for contextual ads with a 2% lead conversion rate.
Reached parity with competitive solutions at auctions within the first week of the advertising launch.
SegmentableProduct Marketing Manager
Jul. 2024 - Jan. 2025Developed a CJM constructor visualization based on segment data.
Achieved the release of the MVP version of the product.
Grid RebelsProduct Marketing Manager
Sep. 2023 - Jan. 2025United StatesAssembled a marketing team from scratch and developed strategies for Instagram and LinkedIn, leading to increased engagement.
Launched a website for the design studio in the USA and implemented GTM strategies, resulting in traffic growth.
Increased content posting frequency across all channels, including media and blogs, expanding audience reach by 70%.
MTS GroupProduct Marketing Manager
Feb. 2022 - Mar. 2024Moscow, Moscow City, RussiaDeveloped a Tone of Voice and marketing strategy based on a data-driven approach, increasing user penetration into ecosystem products by 3-4% year over year.
Expanded communication channels with customers by adding stories and emails, tripling the target volume.
Personalized communications, leading to a 4x increase in conversion rates (CR).
Increased the average partner service revenue by 8% through native integrations.
UNI CAPITAL GROUPContent Manager
Oct. 2021 - Feb. 2022Moscow, Moscow City, RussiaCreated a content plan and promotion strategy from scratch.
Authored dozens of SEO articles, email newsletters, and social media texts in Russian and English, and translated materials on cryptocurrencies and investments for the news feed.
Introduced a daily news feed on the website, publishing five news pieces per day, increasing search presence.
Developed new content categories for three social media accounts, increasing posting frequency from 2 to 4 times a week.
Real authentic wineSales Manager
Jul. 2020 - Sep. 2021Moscow, Moscow City, RussiaTripled B2B sales volume, reduced accounts receivable by 2x, and expanded SKU representation.
WineQ School For sommeliersProject Manager
Jun. 2019 - Jun. 2020
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