Publicis Kaplan ThalerAccount Director
Jan. 2013 - Dec. 2015Greater New York City Area• Led primary marketing initiatives for Citi’s consumer North America business, managing four omnichannel campaigns and over 150 social media campaigns per year for Citi Credit Cards, Citi Bank, and CitiBike. • Oversaw campaigns for five sub-brands from soup to nuts, from creation of briefs to production for TV/pre-roll, print, OOH, radio, digital and social. Key accomplishments: • Managed two ATL Franchise campaigns (Bank + Card) leading TV spots, digital spots, print ads, digital assets and social campaigns, becoming the best-performing ads to date at the time in Citi’s history. • Served as the lead for partnerships and sponsorships with major brands such as Billboard, Amazon, Yahoo!, Wired, FoodNetwork, AOL and LinkedIn. • Led a 27-person team in creating and promoting cobranded content franchises such as Culinary Beats, Table for Two, 5 Seconds from Sochi, Billboard Music Awards, FoodNetwork Live, Amazon Holiday Toy List and AOL On City Ballet.
• Drove a turnaround of the social media dimension of the Citi Consumer North America account, energizing creativity and performance of social media campaigns and leading to a consolidation of all social media under Publicis (previously spread across three agencies) without review. • Spearheaded the 2014 Citi Sochi Winter Olympics campaign, driving massive performance of over 2 billion impressions.