I am a senior-level marketing professional with 15+ years of extensive Fortune 500 brand experience having worked on both sides of the brand and agency houses. I have spearheaded more than 50 major marketing and advertising campaigns with budgets north of $250 million; led account, digital and creative teams of up to 27; and managed annual media and marketing spends of up to $500 million. Additionally, I have created innovative social media strategies that energized sales and delivered more than 27% in incremental revenue.
Vertical experience: entertainment, retail, technology, telco, CPG, financial services.
Specialties: Digital initiatives, social media, sponsorships, branding & design, marketing, influencer campaigns, governance, advertising and PR.More...