Kirsty Welch

Project manager | Data analyst | Virtual assistant

MarketingITMarketing Analytics ManagerGraphic Designer🐦 DesignPhotographerConsultingEntertainmentCustomer ResearcherProject ManagerAssistantData EntryCommunications ManagerData Entry AssociateData AnalystDocument Processor

I have had numerous positions over the course of my career ranging from Project Manager to Ops Manager, Data Analyst, Research Specialist and Panel Administrator. I’ve managed the health and performance of panels in South Africa and the rest of Africa markets, ensuring the representation and engagement of diverse households. I leverage my data analysis and project management skills to track, identify, and resolve issues that affect the quality and reliability of panel data. With over 15 years of experience in data-driven decision making and project delivery, I have developed a keen eye for detail, a strong sense of ownership, and a passion for excellence. I am adept at optimising processes, fostering collaboration, and communicating technical findings to non-technical stakeholders. I also hold diplomas in social media and digital marketing, which enhance my understanding of the evolving consumer behaviour and preferences.

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Work Background

Associate Account Director

KantarAssociate Account Director

Feb. 2019 - Jun. 2024Johannesburg Area, South AfricaResponsible for the overall health and management of panels in South Africa and the rest of Africa markets. Ensuring the right proportion of households are represented on the panel and understand their role of being a panellist. Tracking the performance of households on the panel, identifying issues and resolving them as soon as possible.

DStv-i: Research Manager

KantarDStv-i: Research Manager

Jun. 2018 - Jan. 2019Johannesburg Area, South Africa

Freelance Consultant

Freelance Consultant

Feb. 2018 - Jun. 2018Johannesburg Area, South Africa

DStv-i: Operations Manager

Kantar MediaDStv-i: Operations Manager

Jun. 2016 - Apr. 2017Johannesburg Area, South AfricaResponsible for the overall running, implementation, consistency and accuracy of the DStv-i projects within South Africa and 5 other African markets. This included questionnaire design, script checking, integrated Call Centre management, financial tracking, equipment orders, time management, client liaison, and integration of internal stakeholders.

DStv-i: Programme Manager

Kantar TNS South AfricaDStv-i: Programme Manager

Jan. 2014 - May. 2016Johannesburg Area, South AfricaResponsible for the set-up and implementation of DStv-i panels in 4 African Markets. This included assisting with questionnaire design, script checking, integrated Call Centre management, database management and collaboration with internal stakeholders.

Administrator

Kantar TNS South AfricaAdministrator

Oct. 2007 - Dec. 2013Johannesburg Area, South AfricaGeneral administrative duties: scripting questionnaires into E-tabs, tab spec checks and report compiling/binding.

Sales

Softline PastelSales

Dec. 2005 - Sep. 2007Johannesburg Area, South Africa

Requests

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Personal Pitch

Project Management Expertise

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