Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
✨100%
Business Owner
🧑🔬100%
Engineer
🏐100%
Sports
Geos
🇪🇸100%
Spain
Work Background
FreelanceExecutive as a Service (EaaS)
Oct. 2024BrasilExecutiva estratégica de marketing e branding, com sólida experiência em iniciativas globais e regionais que integraram inovação, cultura e negócios, conectando marcas a consumidores de maneira impactante e autêntica. • Gestão Estratégica de Marcas: Liderança em projetos globais de branding, construção de narrativas e experiências marcantes em eventos de alto impacto, como Rock in Rio e Lollapalooza. • Brand Experience e Patrocínios: Planejamento e execução de ativações de marca e parcerias estratégicas que geraram engajamento com mais de 250 mil pessoas na América Latina. Co-criação de experiências imersivas como a NAVE, no Rock in Rio, reconhecida como uma das atrações mais memoráveis do evento. • Relações Públicas e Comunicação Integrada: Condução de estratégias de PR e gestão de reputação, incluindo campanhas de mídia, relacionamento com imprensa e colaboração com influenciadores e criadores de conteúdo. • Marketing Data-Driven: Desenvolvimento de campanhas orientadas por dados para aumentar a conversão em vendas e a relevância da marca em canais digitais e offline. • Liderança Multifuncional: Capacitação e gestão de equipes multiculturais, com expertise em mercados emergentes e estabelecidos. • "Quick jobs": Criação e revisão de conteúdos institucionais e estratégicos - apresentações, roteiros de eventos on e offline, roteiros de videos, discursos, planejamento de redes sociais, brandbooks, etc
MelviSenior Brand and Marketing Manager
Nov. 2023 - Oct. 2024BrasilResponsible for the planning and execution of branding, communication, PR, and social media.
Led the evolution of the brand’s guidelines, revising positioning, language guidelines, and developing new assets.
Planned and executed data-driven brand awareness and go-to-market campaigns through online channels, leveraging their representativity to boost sales conversion (YouTube +20%; Social Media +4%).
Management of PR and Social Media strategy, including press relations and collaborations with content creators.
NaturaBrand Manager | Global Cultural Branding
Jun. 2020 - Jul. 2023Latin AmericaBrand partner for Brazil and Latin America with expertise in branding, marketing and brand experience; strategic consulting, project leadership and heading multidisciplinary teams.
• Managed teams and operations in Brazil and trained teams in Latin America to carry out the largest institutional sponsorship and live marketing actions in Natura's history - Rock in Rio (2022), Corona Capital MEX (2022) and Lollapalooza ARG and CHL (2022 and 2023) - resulting in over 250,000 direct impacts;
• Headed development of global toolkits for brand narratives, and institutional and product experiences (Brazil and Latin America);
• Negotiation large domestic contracts and co-negotiated large international contracts valued at over one million USD each; • Developed global training and guides focused on sponsorship management and brand experiences, as well as outside lectures on sustainable practices in brand activations.
Natura Cosméticos S/AInstitutional Marketing Manager
May. 2019 - May. 2020BrazilContract and sponsorship management, head of brand-experience planning and operations at major events.
• Implemented brand experiences and set Natura's teams at Rock in Rio 2019 into operation, directly impacting over 80,000 consumers;
• Co-created NAVE, the first immersive experience designed as part of a partnership between Rock in Rio and Natura, the event’s main sponsor; a top-of-mind attraction among event participants;
• Developed Natura's first co-branded cosmetic product project based on the circular economy in an unprecedented partnership with the Heineken, Rock in Rio and Braskem, generating some of the best results in 2020 for PR and online campaigns for young consumers.
Natura Cosméticos S/ABusiness Innovation Manager
Mar. 2017 - May. 2019São Paulo, BrazilPMO for innovation projects aimed at capturing new business and improving the brand's sales model.
• Led a strategic project and MVPs for customer segmentation and fostering new business through a pioneering initiative for technical-vocational education and community management in direct selling; implemented deliverables and lessons learned in market operation;
• Managed projects using agile methodology - rituals, journey mapping, product and service design, etc;
• Directly managed people in different hierarchical positions and technical skills.
Natura Cosméticos S/ARegional Marketing Manager
Aug. 2014 - Mar. 2017BrazilTeam management, activation/sampling projects and marketing results together with sales leaders of the brand's key product categories, focusing on Brazil’s mid-west, north and northeast. • Led the largest BTL activation in perfumery outside the Rio-SP axis, covering 28 cities (capitals and other major cities) in 4 months, and directly reached over 100,000 consumers;
• Implemented local media campaigns, testing and sampling for key brands and product categories (perfumery, body, makeup) in accordance with the needs of Brazil’s regions;
• Managed the regional marketing budget matrices; responsible for marketing indicators, reporting to leaders and managing regional teams.
NaturaSenior Relationship Marketing Coordinator
Jan. 2012 - Jul. 2014Brazil• Assisted in promotions for the commercial team
• Performed community management, created digital content, and managed sales projects for events and incentive marketing campaigns
NaturaTrainee
Jan. 2010 - Dec. 2011Trainee program focused on leadership development and training, divided into on the job learning (projects and job rotation), coaching and training. Activities: creation, planning and implementation of marketing projects.
Via PressPublic Relations Executive
Mar. 2007 - Mar. 2010Bahia, Brazil• Public relations manager for artists seeking venues throughout the year and during peak festival season
Intch is a Professional Networking App for the Future of WorkSee more people like Laísa on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
702932 people
22
CEO, Growth Hacker and Analytics Expert @ Saga Consulting
17
Marketing Director @ Climb Marketing
18
Designer and Director Photography @ MKT Marketing Inteligente
164368 people
17
Marketing Director @ Climb Marketing
18
Designer and Director Photography @ MKT Marketing Inteligente
24
Insights & Analytics Researcher