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Work Background
Hand TalkMarketing Manager
Feb. 2024Brazil
Mimo Live SalesMarketing Manager (Consultant)
Sep. 2023 - Jan. 2024AnywhereI worked as a consultant for 5 months to structure the department, develop strategic and tactical planning, implement tools, rebrand the brand, assist the sales team in B2B SaaS demands, as well as execute seasonal campaigns, inbound, paid media, PR, outbound, and events.
inDriveLatam Project Marketing Manager
Aug. 2022 - Aug. 2023worldwide- Responsible for ensuring the progress of all Latam campaigns consistently
- Acting as a project manager linking all points of business strategy with creation and performance teams for Latam
NubankBrand Manager
Jan. 2022 - Aug. 2022BrazilAfter Olivia was acquired by Nubank, I assisted in the company's transition process, in the app discontinuation actions, and, especially, in the internal marketing actions with the teams.
Olivia AI Inc.Marketing Manager
Jul. 2019 - Dec. 2021remote- Responsible for launching Olivia in Brazil and run part of the USA and Ireland marketing
- 360 marketing planning and strategy: brand, performance and growth channels, social media, CRM, Ads, ASO, SEO, SEM, branded content, OOH, PR, events, partnerships (Itau, Nubank, Credicard and BV), trade marketing, B2B and B2C, loyalty programs, influencers and endomarketing.
- Data driven focus: responsible for OKRs, KPIs dashboards and attribution tools
- Achieved growth and retention goals every month for 3 consecutive years; NPS above 8 since the first quarter; CPI and CPA reduction with LTV and ROI increase every semester. ASO Score among the top 3 in the ranking.
Coin Cloud BrasilCountry Marketing Manager
Jul. 2018 - Jun. 2019remote- Responsible for launching Coin Cloud in Brazil
- Responsible for planning and executing social media, performance channels, influencer projects, Content Marketing (blog, PR, Landing Pages), partnership campaigns (BRMalls, Carrefour and Sheraton), SEO, PR, CRM, events, video scripts for the Youtube channel.
- Achieved the financial transactions on the machines every month; weekly organic growth across all channels even without sponsorship; weekly press releases in tiers 1.
CabifyMarketing Manager
Jun. 2015 - Jun. 2018São Paulo Area, Brazil- Part of the launch Cabify's team in Brazil
- Managed local, national and global marketing campaigns
- Responsible for content channels (social media, PR, blog, CRM); brand campaigns; major festivals (Lollapalooza, Maximus, Campus Party); offline activations (OOH, plane on the beach, indoor media, at airport); samples in cars; trade marketing; endomarketing, performance assets.
- Developed and managed tools, flow and processes for campaigns between cities and the national team.
Also responsible for Marketing Brazil OKRs.
- We achieved recognition as the mobility brand with the highest quality and safety perception in Brazil; Porto Alegre was the first operation to pay for itself, surpassing Uber at the time; we made São Paulo the best ROI for the company; responsible for the biggest loyalty program negotiation and campaign, the partnership with Multiplus and Mastercard.
Hypeness, Casal Sem Vergonha e Nômades DigitaisCommunity Manager
Apr. 2013 - Mar. 2016MundoResponsible for digital communities: since planning, content creation, management, monitoring, strategies, tactics, results and covering events. Developed all the flow and tools to keep all the team organized, better results and always on schedule. New business ideas consultant and researcher.
55socialProject Coordinator
May. 2012 - Apr. 2013São Paulo Area, BrazilResponsible for digital marketing consulting for clients such as NBA Brasil, Editora Leya, Mundo Show Festival. Responsible for training, workshops and demonstrations. Acting in internal marketing, responsible for email marketing, customer follow-up for clients such as BebeStore, Buscapé, ClickOn, Quiksilver, Imaginarium, and others. Responsible for all PMO process, flows and tools.
AutonomousCommunity Management and Content Planning and Creator
Jun. 2011 - May. 2012For a year, worked travelling and home office by myself. Doing strategic and planning consultancy for blogs and startups. Worked with: Razões para Acreditar, Plano Feminino, Papo de Homem, Babushka Agency, Media Education, Minha Vida, Abril and smaller companies ones.
ApontadorCommunication and Social Media Advisor
May. 2010 - Jun. 2011São Paulo Area, BrazilFor a year, worked travelling and home office by myself. Doing strategic and planning consultancy for blogs and startups. Worked with: Razões para Acreditar, Plano Feminino, Papo de Homem, Babushka Agency, Media Education, Minha Vida, Abril and smaller companies ones.
OthersIntern and Freelancer
Sep. 2005 - May. 2010São Paulo Area, BrazilEu trabalho desde o meu primeiro mês de graduação. Comecei na Lacan, fazendo clipping. Como estagiária, também passei pela Análise Editorial e Executivos Financeiros. Como freelancer, passei por: Scritta, ChicSouEu, Montenegro Cirurgia Plática e Ofertadia.
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