I am a senior marketing and branding professional with extensive experience in both startups and large multinational corporations, such as Natura. I have a proven track record of leading cross-functional teams, developing brand strategies, and executing data-driven marketing campaigns across Brazil and Latin America. My expertise includes brand activations, PR, partnerships, and large-scale event sponsorships, such as Rock in Rio and Lollapalooza. I have been recognized for increasing brand visibility and sales through innovative go-to-market strategies, supplier negotiations, and building strong business relationships.
Driven by a strong sense of purpose and a passion for my work, I combine creativity with data-driven approaches. My ability to connect innovative ideas with agile execution has enabled me to lead strategic projects that deliver impactful results. My leadership style is characterized by empathy and collaboration, always inspiring and developing my team toward collective success. I believe in fostering a positive and creative work environment, making me not only an effective manager but also a dedicated mentor.
My resilience, curiosity, and proactive approach allow me to thrive in complex, fast-paced environments, consistently delivering high-quality results. With a proven history of managing high-visibility projects, I remain committed to bringing innovation and consistent outcomes to all my initiatives.More...