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Work Background
Crosure Inc.Executive Advisor, Fractional CMO
Apr. 2025Fractional CMO. Providing strategic marketing guidance for an Insurtech company. Helping build a solid positioning for demand and brand growth. Providing on-going strategic marketing counsel to CEO.
Cambridge ForumExecutive Advisor, Fractional CMO
Apr. 2025Cambridge, England, United KingdomFractional CMO. Providing strategic marketing guidance for an industry event for the AI, Insurtech and Fintech communities. I am helping the leadership team with their mission to unite technologists, academics, policymakers, entrepreneurs, and development professionals in a shared space to exchange knowledge and skills. By harnessing advanced technology in AI and Fintech to address the world's most pressing challenges and as a catalyst for good, to serve the underserved. Providing on-going strategic marketing counsel to event leadership team.
ethicrithm Inc.Executive Advisor, Fractional CMO
Dec. 2024Fractional CMO. Providing strategic marketing guidance for a new business venture in AI advisory. I created a new brand identity and brand foundation, launched them into market and am setting a solid foundation for demand and brand growth. Providing on-going strategic marketing counsel to CEO.
EntrustGlobal Vice President, Brand Marketing
Apr. 2022 - Dec. 2024Ontario, CanadaGrowing awareness of, and preference for the Entrust brand globally. In this role, I am on a mission to create the most trusted brand in security. I lead the brand strategy, creative services, content strategy and global event marketing teams worldwide to ensure we have a uniquely impactful and differentiated presence in the market. I drove brand awareness to 75% in key markets and consideration to 74%. I took Entrust to the #3 most known brand in security.
NewRocket Vice President, Marketing
Dec. 2018 - Apr. 2022Ottawa, Ontario, CanadaLed the integration of 5 companies into one brand after a series of M&As. Led the brand, digital, and marketing operations teams to provide the discovery, brand foundation, positioning/messaging and official internal/external launch to come together under one cohesive brand in January 2022.
Iceberg Networks (acquired in May 2021 by a group of companies now known as NewRocket)Vice President, Marketing
Dec. 2018 - Jan. 2022Ottawa, Canada AreaAs Vice President of Marketing I led all marketing strategies and efforts to strengthen Icebergs' market position, brand and support revenue growth. During my tenure I contributed to 40% YoY growth and received both Premier Partner of the Year, Americas and Global, Premier Partner of the Year for ServiceNow. We grew our brand awareness from a solutions provider in Canada to being recognized as one of the best Risk Management and security operations firms in North America.
TelepinChief Marketing Officer
Oct. 2017 - Nov. 2018Ottawa, Ontario, CanadaAs Chief Marketing Officer (CMO) I was responsible for overseeing the planning, development and execution of Telepin's Brand, demand generation, all marketing and Go-To-Market plans. I ensured the organization's message is distributed across channels and to targeted audiences in order to meet the revenue objectives.
McMillanSenior Strategist: GTM planning
Nov. 2016 - Dec. 2017Ottawa, Ontario, CanadaSenior Strategist developing go-to-market strategies, activating brands and driving demand generation programs for McMillan's marquis clients.
Connected Accelerated MarketingFractional CMO for Hire
Mar. 2015Ottawa, Canada AreaFractional CMO for hire. Helping organizations grow by planning and executing marketing strategies to increase brand awareness, acquire new clients, build pipeline and reduce customer acquisition costs (CAC). Adept at building brand awareness, demand engines and effective go-to-market strategies by understanding the buyers journey and path to conversion. Building full funnel, integrated campaigns across multiple channels with demonstrated ROI.
Recognia Inc.Vice President, Marketing & Sales Operations
Jan. 2013 - Mar. 2015Ottawa, Canada AreaAccelerated revenue growth and increased market penetration, while building a solid brand for a successful acquisition. Contributed to 30-50% YoY growth during my tenure.
Recognia Inc.Global Head, Marketing and Inside Sales
Jan. 2013 - Apr. 2014OttawaMy focus is accelerating revenue growth and increasing market penetration.
Recognia Inc.Director, Global Marketing
Aug. 2009 - Dec. 2012Responsible for branding, positioning, marketing communications, product marketing, pr and demand creation.
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