Christopher Johnston is a ServiceNow Business Process Consultant with over a decade of experience in optimizing IT service management and customer service management solutions. Based in the NYC area, he specializes in working collaboratively to transform client current state/legacy processes into ServiceNow-based solutions via detailed requirements gathering and story creation. Christopher's strengths include accountability, reliability, consistent communication, and and ability to work closely with teams or independently, depending on project dynamics.More...
Peter Laitin
Principal@202 Partners
Verified
Peter Laitin is an accomplished business professional currently serving as the Principal at 202 Partners. With a strong background in the technology sector, Laitin's expertise lies in business strategy, enterprise software, and cloud computing. Prior to his role at 202 Partners, he held leadership roles in several high-profile technology firms, where he honed his abilities in strategic planning and business development. Known for his innovative thinking and strategic outlook, Laitin has a proven track record of driving business growth and navigating complex business challenges. He holds a degree in Computer Science, reinforcing his deep understanding of the technology landscape. His leadership at 202 Partners continues to drive the company forward, leveraging his wealth of experience and unique insights.More...
Bridget Laird
Business Process Architect@NewRocket
Verified
Bridget Laird, as the Business Process Architect at NewRocket, has been instrumental in streamifying the company's operations and improving efficiency. She has successfully designed and implemented business processes that have significantly enhanced productivity and reduced costs. Her expertise in analyzing and re-engineering business processes, managing projects, and implementing strategic initiatives has greatly contributed to the company's growth. She continues to drive innovation and improvement in NewRocket's business processes, ensuring alignment with the company's strategic goals.More...
Carrie-anne Mercer
Fractional CMO and Growth Advisor@Mercer Marketing & Advisory
Verified
Global B2B Marketing Leader. SaaS | Cyber | AI | 2x Exits | Fractional CMO | AI Powered.
Results-driven marketing executive with 20 years experience in global B2B Marketing. I strategize, plan and execute global demand and brand programs for growth. I am known for building and optimizing marketing strategies for efficiencies with demonstrated ROI. I have demonstrated success building and leading high-performing teams that are data-driven and results oriented. Experience integrating teams and brands through and after M&A. AI Powered.
Recent Highlights:
➡️Increased revenue by 30-50% YoY in SaaS based investment research
➡️Drove brand awareness from 33% to 75% for a global cyber brand
➡️Led the marketing integrations globally for 5 businesses after one large M&A
➡️Increased global brand footprint to 14 countries globally from 2
➡️Accelerated revenue YoY by 40% for a professional services company
➡️Drove brand perception to 74% positive for a global cyber brand
➡️Re-envisioned an in-house creative services team to a highly efficient team delivering 2400 to 3000 on brand assets per year
➡️ Developed, planned and executed an industry leading global customer summit for the online brokerage community, it is in the 15th year and continues to grow globally
➡️ Re-launched and developed a new brand strategy and foundation to address lower than average NPS scores. Grew the NPS from -45 to 0 in one year.
➡️ Built a successful brand in the FinTech space until ultimate acquisition by a competitor in European market
➡️ Garnered Premier Partner of the Year, Americas and Global, Premier Partner of the Year for ServiceNow
➡️ Managed a $10M marketing budget, ensuring efficient resource allocation and achieving ROI.
➡️ Led a team of 18 full-time employees, 5 contractors and managed 3 brand agencies simultaneously.
➡️ Participated in two exists through acquisition.More...