Michael Porricelli is a dynamic Customer Success Manager at Summittech, where he leverages over a decade of experience in client relationship management to drive customer satisfaction and loyalty. Known for his strategic approach, Michael has successfully increased client retention rates by 25% over the past year through innovative engagement initiatives. His expertise in data-driven decision-making has been instrumental in optimizing client onboarding processes, resulting in a 30% reduction in time-to-value for new customers. Passionate about fostering long-term partnerships, Michael is dedicated to ensuring that every client achieves their desired outcomes with Summittech’s solutions.More...
Carrie-anne Mercer
Fractional CMO and Growth Advisor@Mercer Marketing & Advisory
Verified
Global B2B Marketing Leader. SaaS | Cyber | AI | 2x Exits | Fractional CMO | AI Powered.
Results-driven marketing executive with 20 years experience in global B2B Marketing. I strategize, plan and execute global demand and brand programs for growth. I am known for building and optimizing marketing strategies for efficiencies with demonstrated ROI. I have demonstrated success building and leading high-performing teams that are data-driven and results oriented. Experience integrating teams and brands through and after M&A. AI Powered.
Recent Highlights:
➡️Increased revenue by 30-50% YoY in SaaS based investment research
➡️Drove brand awareness from 33% to 75% for a global cyber brand
➡️Led the marketing integrations globally for 5 businesses after one large M&A
➡️Increased global brand footprint to 14 countries globally from 2
➡️Accelerated revenue YoY by 40% for a professional services company
➡️Drove brand perception to 74% positive for a global cyber brand
➡️Re-envisioned an in-house creative services team to a highly efficient team delivering 2400 to 3000 on brand assets per year
➡️ Developed, planned and executed an industry leading global customer summit for the online brokerage community, it is in the 15th year and continues to grow globally
➡️ Re-launched and developed a new brand strategy and foundation to address lower than average NPS scores. Grew the NPS from -45 to 0 in one year.
➡️ Built a successful brand in the FinTech space until ultimate acquisition by a competitor in European market
➡️ Garnered Premier Partner of the Year, Americas and Global, Premier Partner of the Year for ServiceNow
➡️ Managed a $10M marketing budget, ensuring efficient resource allocation and achieving ROI.
➡️ Led a team of 18 full-time employees, 5 contractors and managed 3 brand agencies simultaneously.
➡️ Participated in two exists through acquisition.More...