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Work Background
DigivizerHead of Agency
May. 2022 - Jun. 2024Sydney, New South Wales, AustraliaLeading Digivizer's full service offering of Agency Solutions across design, paid media, social media management, and thought leadership. Managing successful customer engagements, brand building and team growth. Everything we do is underpinned by Digivizer's own digital analytics platform which provides the data and insights needed to ensure every program and campaign performs as it should.
TransmissionActivation Director
Oct. 2021 - May. 2022Sydney, New South Wales, Australia
fuelB2BOwner & Senior Marketing Consultant
Jun. 2021Sydney, New South Wales, AustraliaOutsource your strategic B2B marketing needs to a FuelB2B marketing consultant: 🔮 Channel Review & Direction
🔦 Past Performance Analysis & Insights
🏎 Competitive Positioning 🌱 Strategic Growth Opportunities
🔗 Team & Skill Analysis (employees, agency, contractors)
🖲 Tech Stack (software, AI, & Process) Review & Reco
George P. Johnson AustraliaHead of Audience Acquisition
Sep. 2018 - Mar. 2021Sydney, AustraliaJC led and developed GPJ’s first-ever audience acquisition department that improved the way brand experiences connect to their targeted attendees for greater ROI. Applying a personalised, data-driven journey provided enhanced audience engagement for more meaningful and measurable experiences. Aggregating audience insights, new touch points, integrated attendee experiences, and high-tech event engagements allowed for a holistic look at the customer journey. Focus areas include: Audience Development & Acquisition
Audience Engagement
Extended Market Reach
Impact & Measurement George P. Johnson is the world’s premier experiential marketing agency, working with leading global technology companies who are looking for innovative experiential marketing solutions that motivate their audiences and activate their brands through live experiences.
DWAGroup Business Director
Jan. 2016 - Jul. 2018Sydney, AustraliaResponsible for the revenue growth and management of key clients, and overall accountability of the Account Service team in a media agency. Required strong strategic capabilities, exceptional client relationship skills, motivation and development of staff. Client projects predominantly audience acquisition, demand-gen and digital based with a focus on customer engagement, net new leads and retention. Projects include management of paid media, demand generation pipeline, web optimisation, DCO, multi-channel DM campaigns, TV, OOH, and social media.
Reporting into the APAC president, critical to this role is the effective leadership, coaching & mentoring team of 12.
Current six month client requested secondment with Intuit QuickBooks as the Australian marketing lead for Intuit’s flagship cloud and platform event, QuickBooks Connect, across Advisor and SMB customers, reporting to Group Marketing Manager
Developed and lead multi-channel strategy for go-to-market plans across digital media, eDMs, radio, sales, employee engagement, website and app design, and monitoring registration KPIs Dynamic review of cross-channel marketing strategy including pricing, content, personalization, and offer strategy
Managed highly effective international cross-functional teams across US, AU, and Singapore. Manage relationships across multiple agencies in 2 continents
Responsible for all digital marketing: website, mobile apps, advertising, analytics and web infrastructure
DWAMedia Director
Apr. 2015 - Jan. 2016San Francisco Bay AreaAgency leader and change-maker redefining the culture and reputation across west coast markets, establishing best-in-class B2B digital marketing services to the most recognizable tech names across the globe. Head of San Francisco media department, building out a team from core 5 to 15 team members and shifting average client billable from $50K projects into min $1MM retainers
Key facilitator of new digital media partners as we developed an in-house trading & performance media team, captaining new digital media technologies for the agency.
Driver of client education focused on shifting investments from traditional demand gen into digital led strategies across the funnel
Agency awarded under INC’s 5000 Fastest Growing Companies 4 years in a row
DWAAssociate Media Director, Americas
Jan. 2013 - Mar. 2015San Francisco Bay AreaDWA is the premier global leader in media planning and communications strategy for technology companies operating with nine locations worldwide.
gyroMedia Supervisor
Jan. 2012 - Jan. 2013San Francisco Bay Areagyro, the global ideas shop, was named the 2013 Business-to-Business Agency of the Year in the U.S. Senior lead on Dell Software, Savvis Direct, Quantum, and vmWare Fusion & Workstation products.
Crispin Porter + BoguskySr. Media Planner
Oct. 2010 - Jul. 2012Boulder, CODomino's Pizza
22squaredMedia Planner
Dec. 2008 - Oct. 2010Head planner on Lincoln Financial including national TV, print, and digital strategies. Planner on Shoe Carnival local account including heavy spot radio and spot TV tactics.
OMD, WorldwideMedia Strategist
Jun. 2007 - Nov. 2008Plan and execute media strategies revolved around an integrated marketing communication approach whereby multiple channels of media are used in advertising. Accounts:
Embassy Suites
IcelandAir
Bayer Advanced
Randstad Staffing
Carat, USAMedia Planner
Jun. 2005 - Jun. 2007Focuses on the studies and techniques aimed at optimizing the efficiency of advertisements by determining the media best suited for reaching the largest number of readers, listeners, and viewers of the given target market. Clients/projects: Carrabba's, Mayors Jewelers, ClubMed, Airheads/Mentos, Guylian Chocolate, Bravo! Foods International
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