With over a decade in marketing, I am a Marketing Director focused on using creative vision to build brands that connect effectively and deliver measurable success. My approach centres on understanding a company's unique character and then developing imaginative campaigns that tell their story and achieve notable results.
For example, during my eight years at the fastest growing and largest independent B2B Marketing agency, I was responsible for establishing and developing the marketing function from its inception, contributing to its global recognition. This period included securing multiple awards for the innovative marketing campaigns I directed for our own brand. More recently, at the UK’s 2nd largest media agency, my work has involved enhancing the agency's profile. This has included securing numerous high-profile speaking engagements and editorial opportunities at prestigious industry events such as Advertising Week Europe, Future of Media, MADFEST, with the IPA, and more.
Ultimately, my aim is to identify fresh, creative solutions that make a clear, tangible impact.More...
Jacquelyn Cowardin
Senior B2B Marketing Consultant@FuelB2B
Verified
Jacquelyn Cowardin (JC) is the founder of FuelB2B, a marketing consultancy launched in 2021. With over 20 years of B2B marketing experience across the U.S. and Australia, JC specializes in developing marketing strategies, media planning, and leading diverse teams. As a fractional marketing consultant, she provides senior-level leadership to businesses of all sizes, partnering with leadership teams to deliver tailored, results-driven solutions that drive growth and maximize ROI.
JC offers the flexibility of high-level expertise without the commitment of a full-time hire, integrating strategy, creativity, content, and measurement into actionable marketing plans. She builds long-term, collaborative client relationships, offering both in-house consultation and external strategy support, ensuring every solution aligns with your team’s resources and goals.
Connect for marketing consulting, digital marketing services, and B2B strategy.
Accolades & industry involvement:
AdNews Australia’s Top 20 Emerging Leaders 2019
Australian Event Awards, Marketing Achievement, Finalist 2019
The Marketing Academy Australia, scholar 2017
Media Federation of Australia Awards, B2B Category Judge 2016More...