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Work Background
TIMBUCPrincipal
Jan. 2019Naples, Florida, United StatesTIMBUC is a boutique growth consultancy with 20+ years of experience, specializing in scaling businesses and startups. We act as your outsourced growth team, delivering tailored strategies in growth, branding, and market positioning to fuel your success. Growth Strategy: Our Specialty! We design and execute high-impact growth strategies that have driven significant revenue increases across our client base. Brand Development: Our Passion! We craft compelling brand identities and messaging that elevate market presence, build trust, and establish businesses as industry leaders. Market Positioning Leadership: Our Expertise! We spearhead market positioning and go-to-market strategies, ensuring successful launches and sustained growth in competitive markets. Consulting Partner: Our Edge! We are a trusted partner, providing expert growth support and resources to help businesses exceed expectations and deliver results. At TIMBUC, we don’t just consult—we transform. Let’s build something remarkable together
ShoogerChief Revenue Officer (CRO)
Mar. 2017 - Nov. 2019Greater Miami / Fort Lauderdale area- Sales Team Leadership: Recruited and managed a team of 6 salespeople and one sales manager, driving sales efforts to both agencies and SMEs
- Growth Marketing Strategy: Designed and executed comprehensive growth marketing strategies for Shooger and its clients, resulting in millions of dollars in sales and achieving an 85% client retention rate.
- Client Success Management: Ensured our MarTech solutions delivered effective marketing results for SME clients, providing ongoing support, optimization, and reporting
- Brand Development: Developed and refined Shooger's brand and messaging
MediaTrax, LLC (Acquired)Co-founder & CEO
Jan. 2008 - Aug. 2017Miami, FLMediaTrax began as a pioneer in ad performance tracking and web analytics for digital directory publishers, newspapers, and ad agencies. Over the years the company evolved to specialize in Local Search, AdTech, and MarTech solutions, enabling scalable campaign creation, optimization, lead flow, and reporting. Our groundbreaking technologies, like Dynamic Web Tracking, set the standard for tracking digital ad performance. The company offered cutting-edge tools for Search Engine Marketing, PPC Bid Management, Display Ad Operations, Performance Measurement, Reporting Dashboards, and Ad Billing Systems—empowering businesses to maximize ROI and drive growth. - Sales Team Leadership: Recruited and managed a team of sales professionals, driving sales efforts to digital directory publishers, digital newspapers, and ad agencies
- Growth Marketing Strategy: Designed and executed comprehensive growth marketing strategies for MediaTrax and its clients, resulting in millions of dollars in sales and achieving a 90% client retention rate
- Revenue Growth: Directly responsible for growing revenue from $500K to over $6 million in ARR
- P&L Management: Managed my own profit and loss (P&L)
- Product Development: Assisted in the development of new products and technologies
- Campaign Management: Created and managed multimillion-dollar Search and Display campaigns
- Strategic Partnerships: Acted as the lead liaison with strategic partners such as Google, Yahoo, Microsoft, Local Search Association, and others
- Client Success Management: Ensured MediaTrax's AdTech and MarTech solutions delivered effective marketing results for clients, providing ongoing support and optimization
- Consultant for Agencies: Acted as a "hired gun" for other agencies, providing expert marketing support and resources to help them meet their clients' needs
- Brand Development: Developed and refined brand identities and messaging for MediaTrax
EricssonDirector of Global Business Development
Sep. 2005 - Oct. 2008Boston, Massachusetts, United StatesMy team owned the 3G solution: sales, marketing, and product development Worked closely with each essential business unit and across divisions to coordinate the marketing message, and tailor the technology for each region of the globe Assisted in-country sales teams in closing major deals with existing clients Managed 7 sales engineers and marketing communications executives
Funk SoftwareInternational Sales Manager
Jan. 2003 - Jan. 2005Boston, Massachusetts, United States- Company’s first international sales manager - Developed the international channel of distribution - Direct sales to key accounts around the world, amounting to over $5M in achieved quota
FEMALoan Officer
Oct. 2001 - Dec. 2003St Thomas, US Virgin IslandsBi-Lingual Loan Officer and Loan Servicing Agent - Assisted in lending secured and unsecured loans to small businesses in the USVI after multiple devastating hurricanes - Handled the Spanish-speaking small business owners of St. Thomas, St. John, St. Croix, and Puerto Rico
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