MediaTrax, LLC (Acquired)Co-founder & CEO
Jan. 2008 - Aug. 2017Miami, FLMediaTrax began as a pioneer in ad performance tracking and web analytics for digital directory publishers, newspapers, and ad agencies. Over the years the company evolved to specialize in Local Search, AdTech, and MarTech solutions, enabling scalable campaign creation, optimization, lead flow, and reporting. Our groundbreaking technologies, like Dynamic Web Tracking, set the standard for tracking digital ad performance. The company offered cutting-edge tools for Search Engine Marketing, PPC Bid Management, Display Ad Operations, Performance Measurement, Reporting Dashboards, and Ad Billing Systems—empowering businesses to maximize ROI and drive growth. - Sales Team Leadership: Recruited and managed a team of sales professionals, driving sales efforts to digital directory publishers, digital newspapers, and ad agencies
- Growth Marketing Strategy: Designed and executed comprehensive growth marketing strategies for MediaTrax and its clients, resulting in millions of dollars in sales and achieving a 90% client retention rate
- Revenue Growth: Directly responsible for growing revenue from $500K to over $6 million in ARR
- P&L Management: Managed my own profit and loss (P&L)
- Product Development: Assisted in the development of new products and technologies
- Campaign Management: Created and managed multimillion-dollar Search and Display campaigns
- Strategic Partnerships: Acted as the lead liaison with strategic partners such as Google, Yahoo, Microsoft, Local Search Association, and others
- Client Success Management: Ensured MediaTrax's AdTech and MarTech solutions delivered effective marketing results for clients, providing ongoing support and optimization
- Consultant for Agencies: Acted as a "hired gun" for other agencies, providing expert marketing support and resources to help them meet their clients' needs
- Brand Development: Developed and refined brand identities and messaging for MediaTrax