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Work Background
Sole FitnessDirector
Sep. 2023New York, United StatesAs the Director of Fitness at Sole+ Studios, Bradford Stevens plays a pivotal role in shaping the strategic direction and operational success of the organization. With a strong foundation in exercise science and a focus on mental wellness, Bradford oversees the development and implementation of innovative fitness programs that cater to diverse client needs. His leadership extends to managing a talented team of instructors, fostering a collaborative environment that prioritizes inclusivity and community engagement. Bradford is instrumental in guiding the company's expansion into the virtual fitness space, leveraging his expertise in business development to drive growth and enhance brand recognition. He collaborates closely with engineers and designers on the rollout of a new app, ensuring that the user experience aligns with the company’s mission of delivering accessible, high-quality fitness solutions. With a history of working with industry leaders, including a recruitment by Peloton to bring their rowing machine to market, Bradford has established himself as a sought-after expert in fitness innovation. His commitment to continuous improvement and passion for holistic wellness empower both the team and clients to achieve their fitness goals, setting a strong foundation for the future of Sole+ Studios.
LenusKey Account Manager
Sep. 2022 - Oct. 2024New York, New York, United StatesWork with the world's leading and next-generation coaches to scale and grow their businesses. As a Key Account Manager: Prospecting, engaging, and pitching Lenus to the leading and next-generation coaches to build own portfolio of approximately 15-25 coaches
Fitness BrandStrategic Business Development
Jan. 2022Coordinated with company executives, sales and marketing teams to review current market trends. Contacted potential business clients to establish rapport and arrange meetings. Helped obtain better brand recognition and financial growth. Planned and oversaw new market initiatives, as well as researched organizations and individuals to find new opportunities. Increased the value and lifetime of customers while helping to attract new clients, by finding and developing new markets to improve sales. Attended or led meetings or conferences for the team as well as future business initiatives. Developed and created goals, forecasting sheets, and market projections for multiple teams and departments. Training personnel and helping team members develop their skills. Created new business opportunities including drafting books, created retreat proposals and other complimentary markets.
Peloton InteractiveStrategic Advisor
Jun. 2021 - May. 2022New York, New York, United StatesLiaison between numerous departments to create and develop new modality offering. Consistent communication with all team members, from core team to stakeholders, management and beyond Develop protocols and manuals for the talent and content teams. Assist with initial training and on-camera training for existing and new talent.
Create metrics for research and data generation as well oversaw review of data and correction of discrepancies, resolved them, and articulated findings to multiple departments.
Work with the product team to set up customer facing intelligence tools using various technologies.
Oversee production within the content and creative teams. Help to forecast upcoming projects and budgets.
Excellent creative eye and understanding and respect of the creative process. Ability to push back, even on more senior members of the team, in order to stay on track.
Ability to manage multiple projects simultaneously, all at different stages of the production process
A clear understanding of existing technologies, and an interest in looking into new and formulating ways of working or developing projects
VIKING ROW LLCDirector & Business Owner
Jan. 2015 - Jun. 2021Tampa/St. Petersburg, Florida Area•Lead the recruitment pipeline; including scouting, pre-screening and auditioning. Develop and implement onboarding roadmap for all talent and staff
Manage the talent performance review process including 1-on-1 evaluations and feedback
Serve as main point-of-contact for employee relations, studio operations, scheduling, programming and general inquiries/feedback
Responsible for Administrative duties: payroll, scheduling, budgeting & training
Create programming for new and existing fitness classes and provide professional feedback and class modifications to existing staff
Provide 100-120 sessions to clientele per month
Oversee the daily operations of the business. Perform office and management duties. Perform hiring, firing, and managing of employees. Manage marketing, bookkeeping, payroll, and advertising functions. Study the industry market and kept abreast of new trends.
University of South FloridaHead Men's Crew Coach
Jan. 2014 - Dec. 2016Tampa/St. Petersburg, Florida Area• Coach athletes of all skill levels in the sport of rowing. • Train and coach college athletes both in the sport of rowing and on personal wellness & success. • Define and establish team identity required for crucial growth • Oversee four person coaching staff and team of over fifty athletes. • University of South Florida Rowing has competed and placed at the state level. • Team has outperformed year’s prior on every competition since change in coaching staff. • Rebranded and defined team and program outlines for team and coaching staff.
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