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Work Background
Shearer Candles (a company owned by Hayes & Finch Ltd)Sales and Marketing Director
Mar. 2022 - Mar. 2024Glasgow, Scotland, United KingdomI lead a team of highly-motivated and talented sales and marketing specialists in Scotland. We make and market high-quality scented candles and diffusers, and sell them through UK and International retailers and distributors.
HAYES & FINCH LIMITEDSales and Marketing Director
Jun. 2021 - Nov. 2024Liverpool, England, United KingdomI lead our highly talented and motivated sales and marketing team. We produce and market church supplies, including church candles, consumables, church furniture, vestments, metalwork, and soy wax scented candles for consumer markets (under our Northumbrian Candleworks brand).
Digital BusinessOwner
May. 2020Southport, England, United KingdomDigital Business is a search engine optimisation consultancy and content marketing agency. We help companies in the outdoor leisure, home care, manufacturing, and retail sectors get more customers and revenue from their websites, through local SEO, organic SEO, content and email marketing solutions. We've over ten years of SEO experience. We have years of experience working on industry-leading websites in the manufacturing, retail, and outdoor leisure vehicle markets. We've increased the visitor numbers to those websites, made them competitive, and moved them up the search engine results pages for our clients. Get in touch with us for a no-pressure chat to see if we can help you. Visit our website by clicking the link below.
HAYES & FINCH LIMITEDNon Executive Director
Jul. 2019 - Jun. 2021Liverpool, United KingdomI'm here to help Hayes & Finch develop their business into consumer markets with specialist, high quality candles and other consumer craft and gift products. Also, I am responsible for holding the senior management to account for their objectives and strategy.
Warners Group PublicationsDigital Editor
Nov. 2016 - May. 2020Bourne, Lincolnshire
Warners Group PublicationsDigital Editor - Caravan Magazine
Nov. 2016 - Nov. 2016Bourne, LincolnshireCaravan magazine helps readers with reviews on new models, ideas on where to go with your caravan, equipment, sites and more. My role is to help readers find, read, watch or listen to fun, entertaining and informative articles and videos on anything to do with caravans and caravanning.
Warners Group PublicationsManaging Editor
Nov. 2013 - Nov. 2016Bourne, LincolnshireEditing two national trade journals in print and online for the air conditioning, refrigeration and renewable energy sectors in the UK. Developing digital publications to help readers read what they want where and when they want it.
Warners Group PublicationsOnline Editor
Nov. 2012 - Oct. 2013Bourne, LincolnshireWeb editorial, journalism, digital editorial strategy, email marketing, social media marketing, and search engine optimisation for two new B2B websites covering the air conditioning, refrigeration, heat pumps and renewable energy markets, for buyers, specifiers, contractors and installers.
Lighthouse IP GroupSales Director
Jan. 2012 - Nov. 2012Cambridge, United KngdomConnecting with new customers who need Asian language translation services and data sourcing with Lighthouse IP in Europe, the Middle East and Africa. Successfully developing new business from major STM publishers, IP attorneys, IP Professionals and IP owners. Developed inbound marketing tactics using social media to drive new leads into the business. Introduced web based CRM for sales team. Providing translation, annotation, indexing, and data entry solutions for publishers of intellectual property data, medical, technical, and legal documents, as well as providing virtual employee solutions, IT outsourcing solutions and digitisation of books. Qualified as a WebCEO Internet Marketing Professional including skills in SEO, SMM and Web Analytics
ProQuestAlliance Manager, Global Content Alliances
Mar. 2010 - Jan. 2012London, United KingdomSuccessfully closed $5 million contract with major international publisher to secure critical intellectual property rights concluding 18 months of negotiations Successfully negotiated retention of $1.1 million contract with major global, financial information publisher
MMT DigitalNew Business Director
Jan. 2009 - Mar. 2010Peterborough, United KingdomResearched, planned and implemented new business strategy to target publishing sector. Gained major new clients including Octopus Publishing, Hachette, Simon & Schuster & Pan Macmillan for mobile, web and email marketing solutions Developed new inbound marketing tactics to generate news leads using social media tools Developed relationships with local media carrying out regular radio appearances on technical subjects
3Sales Effectiveness Consultant - Contractor
Sep. 2008 - Nov. 2008Mumbai Area, IndiaSix week contract in Mumbai and Pune, India training Hutchinson (3 Mobile) employees in consultative sales methods to improve customer retention to their mobile phone service. Delivered sales training to over 120 call centre staff to increase retention rates of existing contracts from 34% to 52% success rate
Retendo Training LtdDirector
Jan. 2008 - Sep. 2008Bristol, United KingdomSet up and launched the UK's first online Microsoft Certified Partner for Learning Solutions training staff from Thomson Reuters, UBS and other global clients to deliver live, online courses and successfully delivered first courses to staff in Australia and New Zealand, with further business from courses for staff in USA, UK, Switzerland and Asia-Pacific. Closed new business with public & private sector clients, gaining excellent customer feedback on the quality of the training delivered Recruited and coached experienced technical trainers to effectively deliver training online Trained sales and marketing team
QA-IQ LtdMicrosoft Commercial Manager
Apr. 2006 - Jan. 2008Slough, United KingdomResearched, wrote & implemented business plan for core business development & vendor management on Microsoft skills in Europe’s largest Microsoft training partner. Developed Microsoft business by 20% by volume & 12% by value within first 12 months. Trained & supported national sales team
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