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Network Power<100 people
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🔥50%
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💸50%
Marketing
✨50%
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Work Background
Mark Chong's Cooking MasteryFractional Marketing Manager (Contract)
Mar. 2025 - Jul. 2025Jamaica, Kingston● Directed omnichannel campaigns across social, boosting content views by 991% while driving 997% MoM engagement growth.
● Introduced performance-based scheduling to content operations, resulting in 75% engagement from new audiences.
Salus Technology Services LimitedDigital Marketing Lead (Contract)
Sep. 2023 - Dec. 2023Jamaica, Kingston● Drove 31.5% average email open rate through segmented, insight-driven campaigns that surpassed industry benchmarks by
8.8%.
● Increased social engagement by 11.2% through audience-focused messaging and optimized content publishing.
● Streamlined content creation process, designing 10 rebranded social media templates, improving efficiency while maintaining brand coherence.
JamaicansdotcomContent Manager (Contract)
Jul. 2023 - Oct. 2023Jamaica, Kingston● Implemented data-driven content to increase social engagement by 200%.
● Best of Jamaica Survey: Owned influencer campaign featuring 7 Jamaican diaspora influencers, generating ~ 200 survey
responses, the highest recorded for the Best of Jamaica survey.
Jamaica Technology & Digital AllianceDigital and Marketing Manager
Jul. 2022 - Dec. 2022Jamaica, Kingston● Built and implemented a 12-month marketing strategy, launching 2 platforms and revamping 3 community events, boosting membership engagement by 35%.
● Owned event marketing campaigns spanning 5 countries, achieving 88% attendee satisfaction, 7.5% YoY engagement growth, and 5.65% under-budget ad spend.
● Directed weekly email and social media campaigns, increasing blog traffic by 300% and blog views by 150% within 11 months.
● Spearheaded growth on the Caribbean's pioneering B2B marketplace platform "Go Digital," driving a 290% boost in conversion through optimized campaigns across social, email, and network platforms.
● Delivered 100+ marketing-qualified leads through integrated campaigns across web, social media, email, and industry platforms, leveraging strategic brand positioning and storytelling.
● Improved project delivery timeline by 95% through streamlined campaign operations, integrations, and automated workflows.
Influenced By CopySocial Media Manager & Copywriter
Apr. 2021 - Aug. 2021🔘 Initiated story post campaign and achieved 200K impressions within one month. 🔘 Conceptualized and delivered 30+ well-researched, engaging social media copy per month.
University of Technology, JamaicaDirector of Fundraising and Marketing, Accounting Seminar 2019/20
Sep. 2019 - May. 2020Kingston, Jamaica🔘 Co-headed the planning, coordination and execution of fundraising events
✔ Sunset Socathon (Walkathon)
✔ Tempted Ecstasy (Party)
✔ Object Bingo (Raffle) 🔘Crafted proposals for fundraising events 🔘 Prepared zero - based budgets for fundraising events 🔘 Liaised and maintained relationships with event vendors 🔘 Made pitches and presented event planning updates to the cohort 🔘 Managed a twelve - person team by delegating tasks using task management application Trello and Google Drive for document organization
ICD Group LimitedDigital Marketing Intern
Jun. 2019 - Aug. 2019Kingston, Jamaica🔘 Optimized marketing funnel by automating workflows, reducing manual time spent by an estimated 90%. 🔘 Streamlined onboarding of over 60 users by integrating Clickfunnels and Active Campaign
CRM. 🔘 Leveraged Clickfunnels to own digital product experience by managing content for an exclusive membership community. 🔘 Managed private Facebook group by distributing content and facilitating engagement 🔘 Researched lead generation, lead capture and lead nurturing best practices 🔘 Assisted with creating a marketing and communication plan for a company - wide employee engagement survey (ACE) survey
ICD Group LimitedProject Management Intern (Team Lead)
Jun. 2019 - Aug. 2019Kingston, Jamaica🔘 Assisted with the ideation and coordination of activities for the Group's charity foundation fundraising event 🔘Contacted and liaised with event vendors 🔘 Co - headed internal marketing and public relations campaigns 🔘 Utilized Asana to manage and document workflow
National Commercial Bank Jamaica Limited (NCB)Retail Banking Intern
Jul. 2018 - Aug. 2018Kingston, Jamaica🔘 Initiated outbound calls to customer references for verification purposes 🔘 Utilized banking platform to update customer information
National Commercial Bank Jamaica Limited (NCB)Innovation Intern (Team Lead)
Jun. 2018 - Jul. 2018Kingston, Jamaica🔘 Devised and proposed a strategic digital solution to improve efficiency, customer experience and reduce pain points, utilizing agile methodologies including customer journey mapping and sprint reviews. 🔘 Pitched digital solution to key stakeholders. 🔘 Spearheaded a team of four persons in the development of the digital solution. - Awarded: Team Research Guru
PricewaterhouseCoopersAssurance Intern
Jan. 2018 - Apr. 2018Kingston, Jamaica🔘 Reconciled client bank statements to general ledger 🔘Reconciled fixed assets 🔘Calculated and analyzed financial ratios 🔘 Conducted audit fieldwork for revenue and expenses
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