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Work Background
Salus Technology Services LimitedDigital Marketing Lead - Consultant
Sep. 2023 - Dec. 2023Jamaica
JamaicansdotcomContent Manager
Jul. 2023 - Oct. 2023🔘 Implemented data-driven incremental improvements to increase social engagement by 2-4%. 🔘 Conducted content analysis across 11 programs and recommended strategies to streamline and optimize content on Facebook and YouTube.
Digital Talent Exchange Initiative Founder and Director
Jun. 2023 - Jun. 2024The Digital Talent Exchange Initiative (Project D.E.X.) is a virtual program that provides Caribbean-based digital talent with access to global professional development opportunities, through strategic partnerships. Send me a DM to collaborate.
Jamaica Technology & Digital AllianceDigital and Marketing Manager
Jul. 2022 - Dec. 2022Jamaica✅️ Generated 100+ marketing-qualified leads by conceptualizing and managing two-hour virtual Marketplace Meetup events using both organic and paid social media, email marketing, and channel partners. ✅️ Increased sign-up conversions by 290+% on the "Go Digital" platform through the execution of Marketplace Meetup events. 🔘 Measured and reported on the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). ✅️ Accelerated blog visits and views gradually by 300%+ and 150%+ within a year, utilizing Google Analytics to analyze data for reporting. ✅️ Spearheaded successful email marketing campaigns, resulting in 19% open rate while maintaining an unsubscribe rate of less than 1%, utilizing Mailchimp. ✅️ Canvassed qualified leads and wrote 75+ weekly Digital Life cover stories, increasing interest, awareness, and thought leadership in the technology industry in partnership with the Jamaica Observer. 🔘 Conceptualized ongoing "My Membership Matters" campaign, increasing brand awareness, interest and retention. 🔘 Created, streamlined and managed an internal knowledge hub of operational processes for adoption and increased efficiency. 🔘 Conceptualized and spearheaded "BizTech Conference" marketing campaign. 🔘 Managed member and partner relations through co-marketing efforts to increase engagement and retention.
Jamaica Technology & Digital AllianceMarketing Executive
Jun. 2021 - Jul. 2022
Influenced By CopySocial Media Manager & Copywriter
Apr. 2021 - Aug. 2021🔘 Initiated story post campaign and achieved 200K impressions within one month. 🔘 Conceptualized and delivered 30+ well-researched, engaging social media copy per month.
University of Technology, JamaicaDirector of Fundraising and Marketing, Accounting Seminar 2019/20
Sep. 2019 - May. 2020Kingston, Jamaica🔘 Co-headed the planning, coordination and execution of fundraising events
✔ Sunset Socathon (Walkathon)
✔ Tempted Ecstasy (Party)
✔ Object Bingo (Raffle) 🔘Crafted proposals for fundraising events 🔘 Prepared zero - based budgets for fundraising events 🔘 Liaised and maintained relationships with event vendors 🔘 Made pitches and presented event planning updates to the cohort 🔘 Managed a twelve - person team by delegating tasks using task management application Trello and Google Drive for document organization
ICD Group LimitedDigital Marketing Intern
Jun. 2019 - Aug. 2019Kingston, Jamaica🔘 Optimized marketing funnel by automating workflows, reducing manual time spent by an estimated 90%. 🔘 Streamlined onboarding of over 60 users by integrating Clickfunnels and Active Campaign
CRM. 🔘 Leveraged Clickfunnels to own digital product experience by managing content for an exclusive membership community. 🔘 Managed private Facebook group by distributing content and facilitating engagement 🔘 Researched lead generation, lead capture and lead nurturing best practices 🔘 Assisted with creating a marketing and communication plan for a company - wide employee engagement survey (ACE) survey
ICD Group LimitedProject Management Intern (Team Lead)
Jun. 2019 - Aug. 2019Kingston, Jamaica🔘 Assisted with the ideation and coordination of activities for the Group's charity foundation fundraising event 🔘Contacted and liaised with event vendors 🔘 Co - headed internal marketing and public relations campaigns 🔘 Utilized Asana to manage and document workflow
National Commercial Bank Jamaica Limited (NCB)Retail Banking Intern
Jul. 2018 - Aug. 2018Kingston, Jamaica🔘 Initiated outbound calls to customer references for verification purposes 🔘 Utilized banking platform to update customer information
National Commercial Bank Jamaica Limited (NCB)Innovation Intern (Team Lead)
Jun. 2018 - Jul. 2018Kingston, Jamaica🔘 Devised and proposed a strategic digital solution to improve efficiency, customer experience and reduce pain points, utilizing agile methodologies including customer journey mapping and sprint reviews. 🔘 Pitched digital solution to key stakeholders. 🔘 Spearheaded a team of four persons in the development of the digital solution. - Awarded: Team Research Guru
PricewaterhouseCoopersAssurance Intern
Jan. 2018 - Apr. 2018Kingston, Jamaica🔘 Reconciled client bank statements to general ledger 🔘Reconciled fixed assets 🔘Calculated and analyzed financial ratios 🔘 Conducted audit fieldwork for revenue and expenses
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