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Work Background
Freelance Digital Marketer
Dec. 2023
Digital Talent Exchange Initiative Founder and Director
Jun. 2023 - Jun. 2024The Digital Talent Exchange Initiative (Project D.E.X.) is a virtual program that provides Caribbean-based digital talent with access to global professional development opportunities, through strategic partnerships. Send me a DM to collaborate.
Salus Technology Services LimitedDigital Marketing Lead - Consultant
Sep. 2023 - Dec. 2023Jamaica
JamaicansdotcomContent Manager
Jul. 2023 - Oct. 2023π Implemented data-driven incremental improvements to increase social engagement by 2-4%. π Conducted content analysis across 11 programs and recommended strategies to streamline and optimize content on Facebook and YouTube.
Jamaica Technology & Digital AllianceDigital and Marketing Manager
Jul. 2022 - Dec. 2022Jamaicaβ οΈ Generated 100+ marketing-qualified leads by conceptualizing and managing two-hour virtual Marketplace Meetup events using both organic and paid social media, email marketing, and channel partners. β οΈ Increased sign-up conversions by 290+% on the "Go Digital" platform through the execution of Marketplace Meetup events. π Measured and reported on the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). β οΈ Accelerated blog visits and views gradually by 300%+ and 150%+ within a year, utilizing Google Analytics to analyze data for reporting. β οΈ Spearheaded successful email marketing campaigns, resulting in 19% open rate while maintaining an unsubscribe rate of less than 1%, utilizing Mailchimp. β οΈ Canvassed qualified leads and wrote 75+ weekly Digital Life cover stories, increasing interest, awareness, and thought leadership in the technology industry in partnership with the Jamaica Observer. π Conceptualized ongoing "My Membership Matters" campaign, increasing brand awareness, interest and retention. π Created, streamlined and managed an internal knowledge hub of operational processes for adoption and increased efficiency. π Conceptualized and spearheaded "BizTech Conference" marketing campaign. π Managed member and partner relations through co-marketing efforts to increase engagement and retention.
Jamaica Technology & Digital AllianceMarketing Executive
Jun. 2021 - Jul. 2022
Influenced By CopySocial Media Manager & Copywriter
Apr. 2021 - Aug. 2021π Initiated story post campaign and achieved 200K impressions within one month. π Conceptualized and delivered 30+ well-researched, engaging social media copy per month.
University of Technology, JamaicaDirector of Fundraising and Marketing, Accounting Seminar 2019/20
Sep. 2019 - May. 2020Kingston, Jamaicaπ Co-headed the planning, coordination and execution of fundraising events
β Sunset Socathon (Walkathon)
β Tempted Ecstasy (Party)
β Object Bingo (Raffle) πCrafted proposals for fundraising events π Prepared zero - based budgets for fundraising events π Liaised and maintained relationships with event vendors π Made pitches and presented event planning updates to the cohort π Managed a twelve - person team by delegating tasks using task management application Trello and Google Drive for document organization
ICD Group LimitedDigital Marketing Intern
Jun. 2019 - Aug. 2019Kingston, Jamaicaπ Optimized marketing funnel by automating workflows, reducing manual time spent by an estimated 90%. π Streamlined onboarding of over 60 users by integrating Clickfunnels and Active Campaign
CRM. π Leveraged Clickfunnels to own digital product experience by managing content for an exclusive membership community. π Managed private Facebook group by distributing content and facilitating engagement π Researched lead generation, lead capture and lead nurturing best practices π Assisted with creating a marketing and communication plan for a company - wide employee engagement survey (ACE) survey
ICD Group LimitedProject Management Intern (Team Lead)
Jun. 2019 - Aug. 2019Kingston, Jamaicaπ Assisted with the ideation and coordination of activities for the Group's charity foundation fundraising event πContacted and liaised with event vendors π Co - headed internal marketing and public relations campaigns π Utilized Asana to manage and document workflow
National Commercial Bank Jamaica Limited (NCB)Retail Banking Intern
Jul. 2018 - Aug. 2018Kingston, Jamaicaπ Initiated outbound calls to customer references for verification purposes π Utilized banking platform to update customer information
National Commercial Bank Jamaica Limited (NCB)Innovation Intern (Team Lead)
Jun. 2018 - Jul. 2018Kingston, Jamaicaπ Devised and proposed a strategic digital solution to improve efficiency, customer experience and reduce pain points, utilizing agile methodologies including customer journey mapping and sprint reviews. π Pitched digital solution to key stakeholders. π Spearheaded a team of four persons in the development of the digital solution. - Awarded: Team Research Guru
PricewaterhouseCoopersAssurance Intern
Jan. 2018 - Apr. 2018Kingston, Jamaicaπ Reconciled client bank statements to general ledger πReconciled fixed assets πCalculated and analyzed financial ratios π Conducted audit fieldwork for revenue and expenses