Clark Castle - Freelance Public Relations Specialist, Castle Consulting

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Work Background

Bolt PR (A Millwright Agency)Account Manager

Aug. 2024 - Jan. 2025Los Angeles, California, United StatesManaged team of talented employees, vendors and interns to execute successful PR and marketing campaigns for clients including BenQ, Brinks Home Security, Magicbox, Yave Tequila, Ironroot Whiskey, High Rail Raleigh, The Osmolality Lab and mpro5.

Schulkens CommunicationsAccount Director

Aug. 2017Los Angeles Metropolitan AreaIn my present job role, I am efficiently managing team of talented employees, vendors, and interns to execute successful business operations. I oversee budget and resource management effectively to ensure maximum efficiency and profitability. Moreover, I am building and maintaining comprehensive public and government relations as well as crisis communications services, while collaborating directly with local, regional, and national clients, such as New Orleans & Company, University of Holy Cross, Blue Runner Foods, 2024 Olympians Taryn Kloth and Kristen Nuss, Red Cross, Crescent City Classic, Fidelity Bank, SOWELA, and Good Shepherd School. At last, I am planning end-to-end media, fundraising, and corporate events for clients, while overseeing vendor management, event logistics, talent booking, and event production to ensure flawless execution. Key Accomplishments:  Acted as trusted spokesperson for clients in 400+ TV, print, and radio media interviews by effectively representing interests and messages.  Achieved prestigious Emmy and Telly Awards for co-production work on acclaimed documentary "Irma Thomas - Soul Queen of New Orleans, " further highlighting excellence in media and production.  Ensured extensive media coverage valued at $95M+ across TV, print, online, and radio platforms by crafting and disseminating 600+ impactful press releases.  Maximized exposure and reach by orchestrating satellite media tours for diverse clients, spanning local, regional, national, and international audiences.  Developed and maintained strategic media lists encompassing industry-specific media outlets as well as local, regional, national, and international media, comprising a vast network of 85K+ media and publication contacts.

FirmidableAccount Executive/Creative Director/Copywriter/Producer

Jun. 2011 - Jun. 2017Greater New Orleans AreaIn my former role, I expertly led creative department of agency, while overseeing all aspects of creative production and ensuring top-notch quality and creativity in all deliverables. I was able to deliver comprehensive copy and creative direction for more than 45 client websites for ensuring compelling online presence and messaging. Lastly, I oversaw post-production activities for client TV shoots, such as selects, audio sessions, and graphics. Key Accomplishments:  Engaged with wide range of clients, exceeding 90 in number, across 140 markets throughout the United States.  Conceptualized, authored, and produced a staggering number of 175+ impactful TV commercials and web videos specifically catered to attorneys, strategically targeted across 110 Nielsen markets in the U.S.  Increased 22% in call volume by validating impact of campaigns on driving business growth, leading to production of 250+ TV commercials and strategically tailoring to clients' needs.

Peter Mayer AdvertisingInteractive Strategist/Interactive Content Manager/Account Executive

Feb. 2008 - Jun. 2011New Orleans, Louisiana, United StatesWhile serving over here, I offered expert-level support to esteemed clients, including CenturyLink, Louisiana Economic Development, Zatarain's, New Orleans Saints, Ruth's Chris Steakhouse, and Sanderson Farms for updating and developing content requirements across diverse content management systems and social networks. I actively conducted comprehensive training sessions for departments and clients, equipping them with latest software, programs, and best practices in interactive marketing to enhance capabilities and maximize results. Furthermore, I managed content requests for Louisiana Economic Development's website, while ensuring timely and accurate content updates and maintenance to support online presence. Key Accomplishments:  Skillfully led deployment of clients' emails, resulting in remarkable increase in email effectiveness by average of 27%, delivering superior results.  Authored and implemented social media practices and policies for a variety of clients, enabling them to establish a strong and cohesive social media presence while adhering to industry-leading practices and policies.

Mr. B's BistroMaitre D'

Sep. 2007 - Jul. 2010Greater New Orleans AreaWhile at Mr. B's, I handled more than 50,000 guests a year to ensure their dining experiences were pleasant and fulfilling. I also coordinated the front door seating aspects by determining where to seat walk-in parties, VIPs and reservations working with a team of hosts and hostesses.

American Cancer SocietyHope Gala Chairperson

Aug. 2007 - Sep. 2013In my seven years as an event volunteer, I served a variety of function including Auction Chair, Restaurant Chair and Event Chair for the American Cancer Society Hope Gala. I coordinated bringing in local restaurants to the event to provide food for patrons. Additionally, I successfully managed to bring in four Bravo Top Chefs to cook at the 2011, 2012 and 2013 events. From 2007 to 2009, I handled the silent auction for the event, bringing in over $70,000 worth of bids in that period.

The H AgencyCopywriter/Proofreader

Apr. 2007 - Jan. 2008Collaborated with account coordinators and multiple designers, to generate effective copy for COX Communications, Capital One Bank and various local clients assisting on 200+ projects. Dramatically increased engagement on company’s website leading to a 310% increase in traffic during the first 90 days after launch.

The Radio PeopleAccount Executive

Jun. 2006 - Mar. 2007Called on multiple categories of businesses to sell and manage advertising on two stations within the local and regional market. Coordinated all aspects of clients’ advertising campaigns including copy, production, billing and collections. Achieved consistent sales and sold over $100K in just less than nine months.

SpotPlusMedia Buyer

Jun. 2005 - Jun. 2006As a Market Specialist for the largest media buying agency in the South, I worked with four buyers handling a total of 30 markets for approximately 10 clients. Highlights included: • Monitoring regional accounts for national clients, including all five Pepsi products, Pizza Hut, Taco Bell, Community Coffee, Harrah’s, Saturn, and Subaru • Maintaining correspondence with over 150 radio and television stations in over 20 markets regarding billing discrepancies, contracts and on-air schedules • Working closely with account supervisors on checking and approving all Pepsi radio buys for all U.S. markets for Q1-Q4 2006

Southern Methodist University (SMU)Editor, The Daily Campus

Oct. 2001 - May. 2005One of the most rewarding experience of my life, my time at The Daily Campus got my professional career off to an outstanding start. I was responsible for publishing a daily newspaper that had a readership of more than 10,000. Highlights included: • Improving deadline commitment from 38% to 90% • Authoring and publishing more than 100 stories during tenure • Supervising a staff of 16 college students • Acquiring extensive knowledge of AP style • Reporting monthly to the Student Media Company Board of Directors • Interviewing various public figures including: Journalist Barbara Walters, Soccer Superstar Mia Hamm, Author Tom Clancy, Actor Tom Cruise