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Work Background
IntuitSr Communications Manager, TurboTax
Aug. 2020 - Sep. 2024San Diego, California, United States- Manage the TurboTax Blog team including blog editor, video producer and agencies including: digital content, SEO & CRO, website development and podcast to publish best-in-class content across owned channels
- Launched TurboTax Studios with three produced mini-series, including two social-first video series and one podcast, with strong focus on data-backed insights to target key Gen-Z, Small Business and Investment audiences
- Led an end to end UX redesign of the TurboTax Blog, running customer research and on site A/B tests, to increase engagements with multimedia content and user-friendly interface.
- Oversaw multi-million dollar content-development budgets with aggressive traffic, auth and engagement goals driving massive YOY growth - Work cross-functionally with influencers, social, paid media, PR, engineering, product, legal, OA, CRM and brand teams to ensure best in class brand experience in a highly regulated industry
IntuitMarketing Manager, Social, Content & Web Optimization
Apr. 2015 - Aug. 2020Mountain View, California, United States- Developed and executed multi-year, chaptered social campaign Real Money Talk, resulting in massive YOY growth of key metrics including tens of millions of engagements, video views and hundreds of media placements
- Managed full scope of consumer content and publicity for two Intuit brands including video production, celebrity relationships and influencer content development while partnering with the PR team on media tour
- Team of one managing the Mint and Turbo blogs including editorial calendar development, managing agency and freelance writers, developing graphics and partnering with the SEO, PR, OA and email teams
- Was on a small team at Intuit that launched a brand new credit score app, Turbo, which was a multi-year Intuit initiative to bridge the Intuit consumer-brands ecosystem
- Concepted and launched first influencer strategy for Mint including content development, reviews, legal and contract management, leading the way for other Intuit brands
IntuitMarketing Manager, Affiliates, PPC & SEO - Quicken
Sep. 2014 - Apr. 2015Menlo Park, CA• Manage relationship with Commission Junction and key top partners in affiliate program
• Recommend product discount campaign strategy and work with CAR on approvals
• Scope landing page and product discount implementation and write creative briefs for web development
• Trained in SEO and PPC with Senior Marketing Manager of Mint, leveraging skills for Quicken website
SymantecDemand Generation Program Manager
Dec. 2013 - Sep. 2014Mountain View, CA- Acquire new customers globally via major channels including pay-per-install, prospecting display, and LOEM partnerships
- Create new end-to-end in-product communication campaigns for LOEM trialware base - Participate in product summits to review major areas of business; i.e. mobile, demand generation and LOEM partnerships
- A/B test pay-per-install offer screens and landing pages; optimizing to increase traffic and conversions
- Manage global prospecting display program and test potential new partnerships in the space
- Regularly perform end-to-end customer journey tests; identify ways to retain the customer base and prevent churn
- Discover new channels and ascertain regional trends for global digital seeding strategies and to grow online business
Commission JunctionAccount Manager
Jul. 2010 - Dec. 2013Santa Barbara, California Area- Portfolio saw an average of 46% year-over-year growth in 2012 representing $3M+ in CJ revenue
- Responsible for the strategic relationship management and profitability of the Apple Online Store, Carlson Hotels, FedEx and Gamehouse
- Manage team of three to implement strategic planning, attain client objectives, analyze business metrics and communicate with clients
- Present Quarterly Business Reviews to high ranking directors at the Apple Online Store and FedEx Office
- Work with clients to define strategies, metrics, benchmarks and objectives to measure performance
- Identified cross-divisional opportunities to grow both client portfolio and company revenue
San Fernando Valley Business JournalAccount Manager
Jul. 2007 - Jul. 2010- Managed print advertising campaigns for accounting and law firms, hotels and entertainment companies in the San Fernando Valley
- Relationship development and management with some of the top professionals in the Greater LA area
- Prospected cold leads, developed customized media plans and proposals, renewed business, managed events, acted as project lead for special issues and events, created networking opportunities for clients, advised and educated clients on marketing techniques - Lead revenue-driving events such as the Top CFO’s, Top Accountants and Women in Business events in the San Fernando Valley
Bear Enthusiast Marketing GroupJunior Account Executive
Nov. 2006 - Jun. 2007Westlake Village, CA• Managed the public relations efforts for clients of this full service marketing agency
• Composed press releases, pitched products to editors, coordinated client trade show schedules and press events
monterey mediaPublicity Coordinator
Apr. 2006 - Nov. 2006Thousand Oaks, CA• Managed all publicity, media planning and advertising negotiations for independent films, post-production
• Composed press releases and performed media outreach, including, coordinating actor/director/producer interviews
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