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Work Background
Altiplano AncestralCo-Founder
Apr. 2020Guatemala City, Guatemala, GuatemalaWas part of a team that created the first high-end brand of Guatemala's traditional liquor. Direct a wide range of functions for Business Development including brand alliances, and marketing strategy. I also am heavily involved in branding and art direction.
Heyy! Chief Business Development Officer
Nov. 2018 - May. 2019GuatemalaIn one of Guatemala's first and only financial technology apps, I developed and oversaw initial branding and marketing(including Design Consulting, Copywriting and BTL Planning). Later, I was in charge of strategic alliances with relevant events and arts companies, user acquisition and product service implementation.
Publicity LoversBusiness Development Consultant/BTL Organizer
Jun. 2015 - Jul. 2020GuatemalaAs part of the multi-faceted Publicity Lovers marketing agency, I developed relationships, sponsorship deals and BTL marketing activities for a variety of regional and global brands including: Adidas, Avianca, CAT as well as multiple local liquor brands and music venues. I contributed to the company by leveraging strong analytical capabilities and solid experience for social media management and analysis. I managed BTL event planning, including college demonstrations and sports marketing events. I also developed compelling content for ATL, including Radio, Television, and Web. My key contribution was: Triggered significant increase in revenues through effective advertisement, website and App sales.
Self EmployedHospitality and Events Implementation Consultant
Aug. 2014Guatemala, GuatemalaAs a consultant for bookings and marketing at multiple Guatemalan venues, I negotiated sponsorship and sales deals with the National Liquor Company (Partly Owned by Diageo), AB-Inbev, Pepsi International in order to further the advancement of the burgeoning nightlife scene of my home country. In this capacity, I successfully hosted dozens of international acts in diverse partnerships and capacities. I have been a leading figure in the dissemination Latin Techno and Dark Disco working with artists from Correspondant Records, Kompakt, Multi Culti, Caypso, BNR and Turbo Records. For my efforts in bringing underground music to the masses, I was twice interviewed for VICE's now-defunct THUMP, once for the English version and later for the Spanish version. I also managed Social Media, Digital Marketing and SEO for four different venues.
Freelance (Self employed) Digital Marketing and Branding
May. 2013GuatemalaI focus on bilingual creative copywriting but also work on various brand necessities including but not limited to Art Direction, Photography and Film Production and on-site design/re-design for bars, restaurants and clubs. Most of my assignments have included SEO, Social Media Marketing, E-mail marketing and on-site BTL work.
New York Bass Squad/ Night VisionChief Marketing Officer/Booking Consultant
Aug. 2012 - May. 2014New York City Metropolitan AreaAs the co-founder and CMO of New York Bass Squad, which later merged with popular indie dance radio show Noise 212 to become Night Vision I was responsible for selecting acts that were forward-thinking yet appealing to my key demographic of urban NYU students. Many of our shows were multi-genre but focuses on electronica. Some of our work included the New York debuts of Duke Dumont, Disclosure, Flosstradamus, Baauer and Teki Latex; as well as iconic combinations of shows like A$AP Rocky + XXYYXX, Nous Sommes 2014 New Year's Eve by Bromance (Brodinski, The Hacker, Gesaffelstein, Para One). Our work was featured in the now defunct Vice Channel 'Thump', as one of the first ever articles upon their launch.
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