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Work Background
Vega SportsManaging Director
Dec. 2022 - Aug. 2024São Paulo, BrazilResponsible for Product, Commercial, Marketing, Operation and CX areas.
Mob2ConBusiness Development Consultant
May. 2021 - May. 2022Vinhedo, São Paulo, BrazilMob2con had the challenge of gaining relevance in large industries and consolidating leadership in small and medium-sized industries. With the revised strategy and actions implemented, more than doubled the revenue (and number of clients) in less than a year. As a consultant, organized the Commercial, CS and Marketing areas, reviewing processes, hiring tools, training the team and ensuring alignment with other areas.
SMS ImportBusiness Development Consultant
Oct. 2020 - Jan. 2023São Paulo, BrazilThe challenge was to design a business plan to conquer the Brazilian distribution of two of the most iconic brands in world cycling, Bianchi and Campagnolo. Soon after the conquest, he managed to close a sales contract with a major sports retailer, developed a specialized distribution network and a partnership with the largest market place in the segment.
TF2 - Tô Feliz na 2aIdealizador e Sócio
Jun. 2020 - Jan. 2024São Paulo, BrazilAfter years mediating family and business conflicts, designed a methodology to help companies have a more collaborative environment, reduce turnover and adjust processes. Developed a tool that identifies conflict zones within the corporation, as well as the processes that cause misalignment of teams. Held workshops for leaders and held several mediations among executives, with an engagement rate of more than 80%.
Specialized Bicycle ComponentsMarketing and Market Development Director
Dec. 2018 - Sep. 2020BrazilIn a delicate moment in the bicycle market, with overstocked brands and an unprecedented price war, managed to keep the team focused to ensure leadership in the Premium market, conquer new channels and improve the operation of existing channels.
TV CulturaTV Show Creator and Host
Mar. 2016São Paulo Area, BrazilFounded and hosted the TV show "Vamos Pedalar" on TV Cultura, showcasing diverse individuals through the lens of cycling. It´s the unique program to highlight unique stories and experiences within the cycling community.
mkt!Senior Business/ Marketing Consultant
Jul. 2015 - Dec. 2018• Consultancy specialized in Strategy Management focused on business diagnosis with a marketing perspective and strategy drawing, helping companies to design their future and optimize their present. Main clients: Artico Group, Laticinios Cruzilia, Agua Frescca, Go Ahead Technologies; • Restructured the mkt area of the Arctic Group, which serves 4 companies of the group, internalizing the communication agency, reviewing the use of cooperative funds and creating new ways of acting in the B2B market, providing a saving of 30% of the annual budget in 2016. Structured and implemented 3 new businesses, including a partnership with one of the world's largest technology players, Huawei, increasing annual revenue by 10%.
Carrefour BrasilMarketing Director
Oct. 2013 - Jun. 2015• Acted interimly as Marketing Executive Officer, where he led the teams of Trade Marketing, Brand, Visual Merchandising, Market Intelligence and SAC;
• With an annual budget of R $ 220M, supported Carrefour's revenue growth of 12% (2014 vs. 2013) with almost 10% less budget than the previous year, as a result of renegotiations with suppliers, review of processes, improvement of promotional activity and investment in brand equity;
• Through innovated actions (Master chef – Bandeirantes TV Channel), won the Top Of Mind price (Folha Newspaper), and the biggest recall in social media in the Soccer World Cup, according to ESPM, and the resumption of leadership in retail by Nielsen;
• Leaded important projects as CRM/Loyalty and Carrefour Digital.
SenacTeacher
Jul. 2010 - Jun. 2012São Paulo, Brazil• Teacher in the subjects of: Strategic Marketing Management, Strategic Planning and Integrated Communication. Also a counselor of Integrator Plan (Semester work conclusion).
mkt!Senior Business/ Marketing Consultant
Jun. 2010 - Oct. 2013São Paulo Area, BrazilConsultancy specialized in Strategy Management focused on business diagnosis with a marketing perspective and strategy drawing, helping companies to design their future and optimize their present. Main clients: Freddo S.A., Bom Dia Coffee, Brico Bread, Pande Design, Mind Shopper, Prime Technologies, Propague and Viszla; • Led the startup of Freddo in Brazil, as head of the operation. It structured franchise processes, seeking new franchisees, suppliers and the entire logistics chain; • Responsible for the start up of Viszla Group, where besides developing the business plan, took care of the implementation and management of the business;
Chilli BeansMarketing Director
Dec. 2009 - May. 2010• As a member of the company board of directors; supported the construction of strategies of new channels and products as well as company direction and strategies for 2010.
• Supported the team in constructing the business diagnosis and campaign marketing actions already executed, subsiding the 2010 calendar definition, campaign design and objectives for the year.
Grupo Pão de AçúcarPrivate Label Manager
Oct. 2007 - Dec. 2009• Responsible for Qualita, Pão de Açúcar, Club des Sommeliers, Cherokee among others, was responsible for the development and management of more than 3,500 SKUs divided in textile, bazar and appliances with annual revenues of R $ 840 M in 2009 (growth of 60% vs. previous year).
Grupo Pão de AçúcarMarketing Manager
Mar. 2004 - Oct. 2007• Responsible for the Promotional Strategies and Management of Categories of the Pão de Açúcar Business Unit in Brazil.
Grupo Pão de AçúcarStore Manager
Jun. 2003 - Mar. 2004• Got to know the “Retail’s Big Truth”, managing stores with more than 150 employees and one of the 10 most profitable in Brazil.
Allfood Importação Indústria e Comércio S.A.National Sales Manager
Nov. 2001 - Jun. 2003São Paulo Area, Brazil
VVW Comércio de VinhosPartner
Jun. 1999 - Nov. 2001• Innovated the wine market creating the first wine bar of Sao Paulo, as well as a space for B2B service.
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