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Work Background
MarkkoMarketing Advisor
Oct. 2024Atlanta, Georgia, United StatesMarkko is a SaaS marketplace platform, allowing marketplace founders to launch and scale their platform in days.
The Rocket CMOVP of Marketing
Sep. 2023I'm a full stack marketing executive for early stage and high growth organizations specializing in SaaS, Supply Chain, Health and Wellness, E-Commerce, and Marketplaces. Some Specialties include:
- Demand Generation
- Conversion Rate Optimization
- Product Marketing
- Content Marketing
- Sales Enablement
- Go-To-Market Strategies
- Positioning
- Customer Acquisition
- Channel Marketing
Dray AllianceVP of Marketing
Jan. 2022 - Dec. 2023• Reported to the CEO and established marketing organization from the ground up.
• Launched and managed account-based marketing strategy that increased sales pipeline by 85% in 3 months and reduced sales cycle by 30% for large enterprise customers.
• Solely redesigned and launched the new drayalliance.com without any outside technical support; reduced bounce rate by 30% in first 2 months.
• Built the content strategy, launch, and maintenance of the company blog to improve SEO and drive organic traffic.
CLOVE + HALLOWVP of Marketing
Jan. 2020 - Oct. 2022• Led contribution margin analysis process that resulted in new go-to-market and promotional strategies and first ever profitable month for the company. • Developed structures, tools, and strategies for Amazon channel including advertising, FBA, and FBM inventory.
• Controlled lifecycle marketing leveraging $1M+ budget across email, SMS, website, and paid advertising with an emphasis on A/B testing and performance optimization; grew e-commerce channel by 250% YoY and improved conversion rate by 22%.
• Owned re-branding project that included the launch of new packaging, a new website, and new messaging.
• Launched new acquisition channels and retention strategies including UGC, influencer marketing, affiliates, SEO, paid search, and social media.
CLOVE + HALLOWDirector of Marketing
Aug. 2018 - Jan. 2020Greater Atlanta Area• Grew e-commerce channel by 450% YoY while staying within budget.
• Planned successful email/digital marketing strategy and brand messaging for all organic, paid, and owned channels which Improved customer retention by 83% YoY.
• Introduced core marketing tech stack including CRM, marketing automation, and analytics along with launching the SMS channel.
• Planned successful email/digital marketing strategy and brand messaging for all organic, paid, and owned channels.
CINCDirector of Marketing
Sep. 2015 - Aug. 2018Greater Atlanta Area• Led re-branding efforts including new logo, tagline, brand guidelines, and website redesign. Efforts increased web traffic by 89% YoY and contributed to company acquisition success in 2016.
• Developed and executed inbound & outbound marketing strategies to grow revenue by 85% YoY.
• Responsible for marketing department P&L.
• Grew marketing team from 2 to 6 people to meet increasing demands and expand capabilities.
• Created and implemented content marketing strategy including: virtual conference, whitepaper development, blog, case studies, webinars, and social media campaigns.
• Produced assets and managed deployment of paid advertising campaigns with internal resources as well as outside agencies
• Identified and deployed event marketing strategies to drive client acquisition and increase brand awareness.
Local RootsDirector of Marketing
Jan. 2015 - Aug. 2015Atlanta, GALocal Roots is a community-focused marketplace for the local food movement. Our goal is to help bring food back to its “local roots” by encouraging growers and makers in all communities. • Developed and executed go-to-market strategy; increased consumer downloads by 370% in 4 months
• Managed and created all content for social media channels and email marketing campaigns. • Drove mobile and web-based customer experience
• Identified, established, and managed strategic partnerships
• Produced all marketing assets and managed deployment of advertising campaigns
Austin LloydFounder and CEO
Jul. 2013 - Nov. 2015Greater Atlanta AreaCreated and launched a subscription service of premium educational toys for children under 4
Crate and BarrelStore Associate
May. 2013 - Aug. 2014Atlanta, Georgia, United StatesWorked as a Store Associate to have a little income while I built my business, Austin Lloyd, and because I truly love home goods and working retail.
UPSSegment Marketing Manager
May. 2013 - Aug. 2013Atlanta, GA
Yummy Spoonfuls™ Organic Baby FoodMarketing Consultant
Nov. 2011 - Mar. 2012Greater Atlanta Area
UPSMarketing Sr. Analyst
Jun. 2011 - May. 2013Atlanta, GA
DELL IncConsumer Marketing Intern
Jun. 2010 - Aug. 2010Austin, TX
Deloitte ConsultingConsultant
Jul. 2006 - Jun. 2009
The Home DepotIntern, Future Leaders Program
Jun. 2005 - Aug. 2005
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