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Work Background
OREGON BRAND MANAGEMENT, INC.Managing Director
May. 2023Portland, Oregon, United StatesAs part of the leadership team at Oregon Brand Management I work alongside the owners to streamline operations and portfolio development, along with applying my extensive sales experience towards mentoring the sales team.
Tiller Language ServicesDirector of Business Development
Sep. 2022 - Apr. 2023Seattle, Washington, United StatesTiller Language Services delivers world-class language services. Whether working with the written or spoken word, managing a team of interpreters or coordinating your translation needs, we seamlessly integrate multilingual communications into your programs and initiatives. No matter the language, we communicate your message with the same level of care and attention that went into the creation of the original content. Tiller Language Services — we make your voice heard.
Mitchell Wine GroupSales Manager
Dec. 2018 - Oct. 2022Portland, Oregon AreaMitchell Wine Group is a mid-sized wine wholesale and distribution company in the Oregon market. During my tenure I was an instrumental contributor to the over 20% year over year revenue growth and greatly enhanced the prestige of both the company and portfolio of products. Key Highlights:
• Initiated and directed an on-going territory development program that established over 200 new accounts for the company during Covid, creating an extra $430K in revenue in 2020 and $850K in 2021. • Strategic brand acquisition of supplier partners that opened new customer channels, one example: Niigata Sake Selections, which gave the statewide sales team access to novel account channels.
• Set yearly sales department projections and expense budget. • Advised the portfolio management team with supplier relations and executing sales targets.
• Hiring and contract negotiation; redesigned compensation plans for sales department. • Trained and mentored the statewide sales team of fourteen. Strategized with reps per territory to maximize revenue growth. • Lead the sales management team
Crowley WinesNational Sales Manager
Apr. 2016 - Jan. 2019Portland, Oregon AreaCrowley Wines is a renowned Oregon winery generating more than half a million dollars in yearly revenue, focused on Pinot Noir and Chardonnay. In my role as National Sales Manager, I directed national sales strategy, optimizing all business channels, overseeing expansion of direct-to-consumer, wholesale and out-of-state accounts which led to over an 80% growth in winery sales during tenure. Key highlights:
• Managed $650,000 in product inventory across multiple locations, implementing controls to improve accuracy of allocation across multi-state channels which impacted orders valued at nearly $10,000.
• Implemented promotional strategies to expand consumer awareness of vintages, working in particular to showcase high-end wines which led to more than 100 lucrative wholesale accounts and elevated brand perception.
• Established new CRM system and loyalty program to track, retain and capitalize on account leads, achieving more than a 120% growth in wine club participation and membership-based sales.
• Oversaw digital marketing initiatives, achieving 300% growth in Instagram engagement and introducing company newsletter which quickly gained hundreds of new subscribers.
• Consistently maintained compliance with state-specific liquor laws and tax entity registration procedures across all relevant states, interfacing with liquor control board and federal officials to meet industry requirements.
Oregon Brand ManagementSales Manager
Nov. 2011 - Apr. 2016Portland, OregonOregon Brand Management is a leading wine wholesaler generating over $4 million in yearly revenue, serving more than 550 commercial accounts statewide. As Sales Manager, I oversaw a territory generating over $1 million in annual revenue and encompassing over 400 accounts, successfully securing more than 100 new accounts during tenure which led to over $500,000 in new revenue. Key highlights:
• Served as liaison with vendors, directing sales programming with domestic and international suppliers including Beaux Frères, The Eyrie Vineyards, Shea Wine Cellars, Soter Vineyards and Lopez de Heredia.
• Trained and supervised team of eight, providing direction on sales technique and strategic account management standards.
Domaine SelectionsSales Representative
Feb. 2011 - Dec. 2011Portland, Oregon AreaDomaine Selections was a wine distributor serving over 750 commercial accounts and generating more than $8 million in annual revenue. During my tenure as sales representative, I achieved over 40% territory growth. I worked to streamline inventory and increase sell-through rates, contributing extensive knowledge of wine producers and regions, innovative international brands and market trends.
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