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Work Background
SplitBaseSenior Optimization Manager
Jul. 2024Canada
SpeeroLead Experimentation Program Manager & XOS Product Owner
Oct. 2023 - Apr. 2024
SpeeroOperations Manager & Sr. Experimentation Program Manager
Feb. 2023 - Nov. 2023
SpeeroExperimentation Program Manager
Jan. 2022 - May. 2024- Analyzed customer data to produce insight analyses and client presentations, achieving a 100% client retention rate and increasing customer satisfaction scores by 40%.
- Launched XOS 2.0, refining internal and external processes, resulting in a 38% increase in productivity.
- Led and managed insight analyses of client customer data, developing, prioritizing, and pitching test hypotheses.
- Collaborated with designers and developers to create validated solutions for pitched hypotheses, ensuring optimal client results.
- Directed the testing process, including research, ideation, prioritization, roadmapping, design, and approval of experiments.
- Developed and managed project milestones, tasks, and timelines, ensuring clear visibility of the testing pipeline and strategy.
- Supervised other Program Managers, maintaining a 0% employee churn rate.
Zup InnovationGrowth Product Manager
Jun. 2021 - Jan. 2022FlorianópolisBuilding and fostering a culture of experimentation. I work with Growth Product management: - Strategic alignment
- Discovery & delivery (dual-track agile) - Experiments (a/b tests, deploy in circles, etc) - Traction (bullseye framework)
- Data and metrics (AARRR - Pirate Metrics). We work with data-driven user-centric product experimentation.
Exploring growth levers in Acquisition, Activation, Retention, Recommendation and Revenue to generate growth holistically and sustainably. - Strategic alignment workshops: NSM definition and pirate funnel
- Cross-functional projects with Marketing, Sales, Operations, Finance
- Culture of Experimentation: - Growth Meetings: recurring meetings open to the entire company, to identify growth levers, democratize information and share lessons learned. Ultimately breaking down silos. - Cross-functional Workgroups:
a. Retention (BI, Client Support, Product, Marketing, Finance) b. Activation (Marketing, Logistics, BI, Finance, Pricing, Operations, Product)
c. Data (Data Engineering + Architecture, BI, Finance, Pricing, Operations, Marketing, Product) - Product-Led Growth Foundations - Product Analytics Strategy: coordination of data analysts and alignment with IT and BI - Creation of a User Research process in compliance with LGPD - Approach and collaboration between the Marketing, Customer Service, Sales, Finance and Product teams
- People management: building, training and managing a high-performance Product Growth team (1 back-end, 1 front-end, 1 QA, 3 data analysts, and 1 UX)
SinchGlobal Key Account Manager
Oct. 2020 - Jun. 2021FlorianópolisInternational portfolio management in Messaging industry. Responsible for the international client portfolio, providing consultative service and acting strategically in the management of results for current clients and prospecting for new opportunities. Autonomy in negotiations of great impact for the company. - Management & Relationship with International SMS, Voice and WhatsApp ISVs Brokers - Coverage of the LATAM market - Customers from the USA, Brazil, Mexico, Canada, Serbia, Chile, India, China - Results in 9 months: - +18% portfolio revenue - +12% LATAM revenue - Cross-sell: 8% of partners started negotiations to offer complementary products
Growth as a ServiceGrowth Marketing Consultant
Mar. 2020Florianópolis, Santa Catarina, BrazilI have worked on multiple projects and industries, such as Financial, Retail, Telecommunications, Digital Content Production and Influencers, Cultural Production. In all projects, I've collaborated with Data, Marketing and User Experience specialists, being responsible for the Growth perspective: project management, strategic alignment, user-centric data-oriented experimentation. - Executive workshops (Growth Foundations + NSM definition) - Structure & Culture Growth Diagnosis
- Business Model Validation, definition and strategic alignment
- User journey improvements (value proposition, sentiment mapping, personas definition), smarketing strategies (inbound, SEO, referral, social, content inside sales, outbound, channels), technical and organizational structuring (CRM, team design, channel operation, innovation cells)
- Pirate Funnel (AARRR), KPIs and goals definition, executive dashboard - Project management - Team coordination and delivery of collaborative projects - Focal point of contact with customers
GrowthHackersGrowth Specialist
Jan. 2019 - Feb. 2020🗺️ Structured the global commercial area, defining communication processes and best practices.
🏗️ Built the sales area for the new product.
📜 Trained new members and internal training for marketing new products. 🏆 Best-performer Salesperson:
📈 65% increase in ACV
💰 + US$120k ARR
💼 Responsible for bringing 50% of enterprise customers GrowthHackers' solutions include: 1) GrowthHackers Experiments, software that helps teams work together to accelerate growth results. Team members generate a large backlog of experiment ideas and then the system helps them prioritize tests that offer the most potential to impact growth results. Experiments integrates with analytics solutions like Amplitude and MixPanel, testing solutions like Optimizely and Google Optimize and collaboration systems like Slack, Jira and Asana. Experiments is designed to accelerate and centralize growth learning into a single platform so everyone in the company can learn what’s important for driving growth. Customers range from startups like Eaze and Genius Plaza to breakout successes like Spotify to long established companies like IBM. 2) The GrowthHackers.com community is the web's largest gathering place for growth-oriented marketers, product managers, engineers, and designers. Participants discuss questions, resources, and learning. We also feature AMAs with the people leading the teams at the fastest growing companies. 3) The GrowthHackers Conference is where growth-oriented marketers, product managers, engineers and designers from around the world meet to learn from the people who are leading the teams behind the world’s most successful growth successes like Slack, Uber, LinkedIn, and Dropbox
ContentoolsGlobal Sales Representative
Oct. 2018 - Feb. 2020Florianópolis Area, BrazilContentools helps businesses plan, create, distribute and analyze content at scale through an intuitive and integrated content marketing automation platform and a database of talented content professionals (writers, designers, editors, managers, translators). With the cloud-based Contentools CMP, companies and marketing agencies can brainstorm and approve their editorial lines, create content for blogs, social media, and emails, organize and publish through an integrated editorial calendar, keep track of their production and analyze its results from an SEO and social media perspective after publication. In addition to the user-friendly interface, Contentools offers a marketplace of content professionals, segmented by expertise, roles and language available to all customers on the go. My role at Contentools is to make our technology available for every business in the world willing to get better online results with content.
ContentoolsInbound Sales Representative
Jan. 2018 - Feb. 2020Florianópolis e Região, BrasilConstrução e desenvolvimento de Parcerias com agências digitais que oferecem o marketing de conteúdo.
ContentoolsSales Development Representative
Jul. 2017 - Dec. 2017Florianópolis e Região, BrasilProspecção e qualificação de leads.
Explorar o histórico e momento das empresas e agências em relação ao marketing de conteúdo e construir soluções que vão de encontro com seus objetivos.
Chipus MicroelectronicsAdministrative and Financial Intern
Aug. 2016 - Jul. 2017Florianópolis e Região, BrasilSuporte às funções administrativas e financeiras.
Shaw and PartnersContent Marketing
Feb. 2016 - Mar. 2016Florianópolis Area, BrazilElaboração de conteúdo para publicação em sites, newsletters, relacionamento com o cliente.
Suporte aos setores administrativo e RH.
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