Splitbase
Company Employees
Barbara Bonfim
Conversion Rate Optimization Specialist (CRO) @Splitbase
Verified
Growth-focused CRO specialist driving 15x ROI through systematic experimentation and funnel optimization. Scaled testing programs from zero to 100+ experiments yearly, leading cross-functional teams to optimize conversion rates for fast-growing brands. Expert in A/B testing, user journey optimization, and data-driven growth strategy. Currently leading optimization initiatives at SplitBase, helping brands maximize customer acquisition and revenue through strategic CRO programs.More...