I am a visionary and results-driven leader specializing in People and Business Operations, with over 14 years of experience driving organizational effectiveness. As the Founder of Intentional Culture Ops (ICO), I focus on creating thriving workplace cultures, aligning HR operations with business objectives, and implementing sustainable people-first strategies.
My expertise spans talent development, DEIJB advocacy, and strategic workforce planning. I have successfully built and scaled People Operations functions from the ground up, working with startups, high-growth companies, and global organizations. I’ve led organizations from inception to acquisition, advised on organizational restructuring, and delivered impactful HR transformations.
I am passionate about empowering employees and fostering resilient cultures. By collaborating with founders and executive teams, I help drive change, enhance retention, and create values-driven workplaces that prioritize people and long-term success.More...
Growth-focused CRO specialist driving 15x ROI through systematic experimentation and funnel optimization. Scaled testing programs from zero to 100+ experiments yearly, leading cross-functional teams to optimize conversion rates for fast-growing brands. Expert in A/B testing, user journey optimization, and data-driven growth strategy. Currently leading optimization initiatives at SplitBase, helping brands maximize customer acquisition and revenue through strategic CRO programs.More...
Amanda Franco
Country Manager - Brazil@Pragmatic Play
Verified
As Amanda Franco, Country Manager - Brazil at Pragmatic Play, I have successfully expanded the company's footprint in the Brazilian market. I have built strong relationships with key industry stakeholders and local partners, leading to significant growth in revenue. I have also spearheaded the launch of several successful gaming products in the region, further establishing Pragmatic Play as a leader in the industry. My expertise in local regulatory compliance has ensured smooth operations and my leadership has contributed to the development of a high-performing local team.More...